Business Development Manager - Solar Rooftop

Job highlights

• 4 to 8 years of experience in the solar rooftop segment,specifically in B2C sales . . Strong understanding of PM Surya Ghar Yojana,residential rooftop policies,and subsidy procedures. . Technical knowledge of solar rooftop kits solar panels,inverters,mounting structures,net metering,etc.

ob Purpose:

We are looking for a Business Development Manager with strong expertise in B2C rooftop solar sales, particularly under PM Surya Ghar: Muft Bijli Yojana. The ideal candidate will have a clear understanding of government subsidy schemes, channel sales, and technical knowledge of solar rooftop kits. The role requires building and managing relationships with end customers, local partners, and ensuring seamless execution of residential rooftop projects.

Key Responsibilities:

• Identify and generate leads for residential rooftop solar projects.
• Promote and explain the PM Surya Ghar Yojana, including subsidy structure, eligibility, and application process to customers.
• Develop and manage B2C sales channels, including dealers, agents, and local partners.
• Understand customer requirements and provide customized solar solutions (site assessment, system sizing, ROI).
• Prepare proposals, quotations, and coordinate with technical teams for surveys and installations.
• Ensure proper documentation and submission on the National Portal for Rooftop Solar.
• Track project progress from lead to commissioning and subsidy disbursement.
• Stay updated with government schemes, policy changes, and new product developments.
• Conduct customer awareness campaigns, webinars, and on-ground promotional activities.

Required Skills and Qualifications:

• 4 to 8 years of experience in the solar rooftop segment, specifically in B2C sales.
• Strong understanding of PM Surya Ghar Yojana, residential rooftop policies, and subsidy procedures.
• Technical knowledge of solar rooftop kits solar panels, inverters, mounting structures, net metering, etc
• Proven ability to manage channel partners and customer relationships.
• Good communication, presentation, and negotiation skills.
• Proficiency in MS Office, CRM software, and solar estimation tools.

Educational Qualification:

• Diploma / B.E. / B.Tech (Electrical / Mechanical / Energy) preferred.
• MBA in Sales/Marketing is an advantage.
• Training or certification in solar PV systems is a plus.

Preferred Candidate Profile:

• Self-motivated and target-oriented.
• Familiar with local market conditions for residential solar sales.
• Experience in working with state DISCOMs and government solar portals.
• Ability to handle site visits, basic technical discussions, and customer onboarding independently.