Business Development Manager (ToC)/ Customer Acquisition Manager

About the Role

We are looking for a professional to support the growth of a paid social/dating platform in the U.S. market. This role will focus on offline user acquisition, local community engagement, and paid membership growth . The ideal candidate has strong knowledge of the local U.S. market, established community connections, and hands-on ToC sales experience. This is a highly hands-on role for someone who can build local connections, identify target communities, create offline growth opportunities, and turn those opportunities into measurable user acquisition.

Key Responsibilities

• Develop and execute offline user acquisition and branding strategies across target US markets.
• Achieve and exceed sales targets in the target US market.
• Identify and build relationships with relevant local communities, organizations, associations, clubs, event organizers, and other potential partners.
• Leverage existing local networks and community resources to introduce and promote the platform to target users.
• Develop creative approaches to reach and acquire high-quality users through local communities and offline channels.
• Establish partnerships with local businesses, organizations, influencers, event organizers, and community leaders where appropriate.
• Continuously identify new business growth opportunities and own regional membership sales results.
• Work closely with the broader marketing and product teams to align offline activities with overall user growth objectives.
• Continuously test and optimize new offline acquisition channels and community-based growth strategies.

Requirements

• 5+ years of professional work experience in business development, community growth, field marketing, user acquisition, events, sales, or a related field.
• Based in the United States with a strong understanding of the local market.
• Strong local community and social network resources are highly preferred.
• Existing connections with local communities, organizations, clubs, event organizers, or other relevant groups are a strong plus.
• Strong communication, networking, and relationship-building skills.
• Highly proactive and comfortable working independently in a fast-paced, entrepreneurial environment.
• Strong execution skills with the ability to turn ideas and relationships into actual offline campaigns and user acquisition.
• Experience in the social, dating, consumer internet, mobile app, lifestyle, or community-oriented industries is a plus.