Business Development Officer

A Business Development Officer is responsible for targeting potential players, acquiring and converting to a new VIP player through developing and implementing sales strategies, delivering the sales pitch, identifying opportunities and building relationships to increase sales and revenue and driving business growth.

JOB RESPONSIBILITIES

Identify and Develop New Business Opportunities

• Generate leads through networking, new member acquisition and referrals to increase revenue and profitability.
• Create opportunities by attending marketing trips, external events & sponsorships to boost brand awareness, build relationships and networks to drive sales & revenue.

Build & Maintain Client Relationships

• Leverage various strategies including loyalty programs, promotions, shows and events, extending room accommodation, F & B credits, Casino Credit facility and invite to the pocket dinners to increase player loyalty and visitation.
• Focus on building strong relationships and develop player loyalty with potential and existing clients through regular communication and personalized service.

Sales Strategy Planning and Implementation

• Delivers sales action plans, proposals of products, programs and services specific to target regions or markets.
• Implement promotions and personalize incentives to encourage repeat visits and attract possible new customers.

Proactive Engagement & Understanding Client Needs

• Coordinate arrangements related to gaming activities, funds, preferences and accommodation of guests prior to the arrival to Host Operations Unit and other related departments to ensure a seamless execution and create a positive guest experience.
• Tailor offerings by proposing customized promotions, bonuses, and experiences to enhance the casino's appeal and increase customer satisfaction.

QUALIFICATIONS

• Minimum Senior High School graduate, though a degree in Business or Marketing and background in customer service, hospitality, or sales are highly preferred.
• Experienced in sales, marketing, prospecting, lead generation and project management.
• Must possess strong communication, and negotiation skills.
• Practice adherence to rules and regulations, ensuring a business operates within the bounds of the Company policies and procedures.