Business Development Officer

ABOUT US

ELYSS is an expanding brand driven by innovation and market demands. As we continue to scale and explore new venture opportunities, we are looking for a sharp, proactive, and analytical Business Development Officer to join our growth team. If you have a passion for discovering market trends, identifying high-potential products, and spotting untapped business opportunities, we want you!

JOB OVERVIEW

As a Business Development Officer, your primary focus will be market intelligence and strategic growth within the food sector. You will conduct in-depth market research, evaluate food consumer demands, analyze competitor strategies, and identify booming food product trends to guide the company's expansion move.

KEY RESPONSIBILITIES

Food Market Research & Trend Analysis:

• Conduct comprehensive market research to identify emerging food industry opportunities, market gaps, and changing consumer food preferences.
• Research and analyze fast-selling (booming/hot) food and beverage products, market demand, and pricing strategies in the industry.
• Monitor local and regional food industry trends, e-commerce food sales, and retail/FMCG market dynamics to provide actionable insights for product development.
• Identify potential target markets, distribution channels (e.g., retail, supermarkets, export) and strategic business opportunities for food products.
• Brainstorm and evaluate new food product concepts, categories, and revenue streams for the company.
• Prepare detailed market feasibility studies, shelf-life/cost-benefit considerations, and business proposal reports for key management review.
• Participating in networking events and conferences to promote the company and develop new business relationships.

B2B Client Acquisition & Pipeline Management:

• Identify and secure potential B2B clients, including OEM private label partners, food distributors, wholesalers, retail chain buyers, and HoReCa (Hotels, Restaurants, & Caterers)
• Conduct end-to-end B2B sales cycles—from initial cold outreach and product presentation/tasting sessions to contract negotiation, closing deals, and managing client accounts.

B2B Proposal & Partnership Development

• Deliver exceptional customer service by resolving client inquiries and complaints efficiently, while crafting compelling business proposals and pricing models tailored to prospective B2B clients.
• Work closely with the R&D and Operations teams to customize product specifications, MOQ (Minimum Order Quantities), and packaging options according to client requirements.

REQUIREMENT AND QUALIFICATION

Education

Possess at least Bachelor’s Degree in Business Studies, Business Administration, Marketing, Food Business, Economics, Commerce, or a related field.

Experience

• Minimum 1–2 years of experience in Business Development, Market Research, or Product Strategy.
• Experience in the food & beverage (F&B), FMCG food manufacturing, or food retail industry is an added advantage.

Key Skills:

• Strong knowledge of food market trends, fast-moving consumer goods (FMCG), and consumer eating/buying habits.
• Experience in B2B client prospecting, lead generation, consultative selling, and commercial contract negotiations.
• Strong analytical and research skills with the ability to turn market data into meaningful business strategies.
• Good understanding of food distribution networks, retail placement, and e-commerce platforms.
• Excellent communication, presentation, and report-writing skills in Bahasa Melayu and English.
• Computer literate (MS Office, CANVA)

What We Offer

• Competitive salary & performance-based reward
• MC and Annual Leave
• KWSP and SOCSO
• Opportunity to play a key role in new food business division.
• Career advancement opportunities in a fast-growing business environment.

Pay: RM2,000.00 - RM2,500.00 per month

Benefits:

• Company car
• Free parking
• Maternity leave
• Opportunities for promotion
• Professional development

Work Location: In person