Business Development Officer

Marketing Executive / PRO – Healthcare

Madurai Eye Center | Coimbatore
Locations: RS Puram & Kuniyamuthur
Job Type: Full-time
Department: Marketing & Business Development
Experience: 1–5 years preferred

About Madurai Eye Center

Madurai Eye Center is a well-established eye care institution in Coimbatore, providing comprehensive ophthalmic services across our RS Puram and Kuniyamuthur branches.

We are looking for a dynamic Marketing Executive / Public Relations Officer (PRO) who can build strong professional relationships within the healthcare community and actively develop referral and outreach opportunities for our hospital.

Key Responsibilities

1. Doctor & Referral Network Development

• Visit and build professional relationships with Ophthalmologists, General Practitioners, Physicians and other doctors.
• Meet pharmacists, opticians and optical store owners to introduce and explain the services available at Madurai Eye Center.
• Develop and maintain a strong, consistent referral network.
• Regularly follow up with referral partners and maintain healthy professional relationships.
• Present Madurai Eye Center’s clinical services, facilities and specialty services to doctors and healthcare professionals.

2. Corporate & Institutional Outreach

• Identify and approach schools, colleges, corporate offices and other institutions for eye screening programs.
• Coordinate and organize eye screening camps and awareness programs.
• Develop relationships with HR teams, administrative teams, educational institutions and corporate decision-makers.
• Generate opportunities for regular institutional eye-care programs.

3. Lead Generation & Business Development

• Generate leads for OPD consultations, diagnostic services and surgical procedures across both branches.
• Identify new referral and outreach opportunities in the local area.
• Follow up on leads generated through camps, corporate programs, doctors, opticians and other referral channels.
• Work towards establishing a regular and sustainable referral flow for Madurai Eye Center.

4. Field Visits & Reporting

• Conduct regular field visits to doctors, hospitals, clinics, pharmacies, opticals, corporates, schools and colleges.
• Maintain detailed daily records of:
• Doctors and referral partners visited
• Institutions contacted
• Leads generated
• Camps planned/organized
• Follow-ups completed
• Referral opportunities
• Submit daily/weekly activity reports to the management.

Who We Are Looking For

We are looking for someone who is:

• Confident and comfortable with field work and face-to-face interaction.
• Excellent at building and maintaining professional relationships.
• Good at communication, presentation and negotiation.
• Proactive in identifying new business and referral opportunities.
• Comfortable meeting doctors, pharmacists, opticians, corporate representatives and institutional heads.
• Organized and disciplined with follow-ups and reporting.
• Target-oriented while maintaining professional relationships.

Experience Preferred

Candidates with experience in healthcare marketing, hospital marketing, medical representative roles, PRO, business development or healthcare sales will be preferred.

Experience in an eye hospital / ophthalmology / optical industry will be given first preference.

Candidates with an existing network among doctors, opticians, corporates, schools or colleges in Coimbatore will have an added advantage.

Why Join Madurai Eye Center?

• Work with an established and growing eye-care organization.
• Opportunity to build strong professional networks within the healthcare sector.
• Exposure to hospital marketing, medical outreach, corporate programs and referral development.
• Opportunity to contribute directly to the growth of two branches.
• Performance-oriented role with opportunities for professional growth.

Ideal Job Titles / Search Keywords

Marketing Executive | Healthcare Marketing Executive | Hospital Marketing Executive | PRO | Public Relations Officer | Hospital Business Development Executive | Medical Marketing Executive | Healthcare Sales Executive | Eye Hospital Marketing Executive

Apply Now

If you are a people-oriented, energetic healthcare marketing professional who enjoys field work, networking and building long-term professional relationships, we would like to hear from you.

Join Madurai Eye Center and become part of our growing healthcare outreach team.

Pay: ₹18,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule

Work Location: In person