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Business Development, Principal

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Onsite

Business Development, Principal

AIA Singapore

Business Development, Principal

Skills

Marketing StrategyCommunication CampaignBusiness DevelopmentComplianceRisk Management

3 months ago

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Important information


Contract type:

Permanent

Location:

Singapore

Work mode:

Onsite

Published on:

8 August 2026

What they need


At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on. About The Role In this role, the Business Development Manager will be responsible for bridging strategic partnerships, and business development, with a focus on financial institutions and offshore AIA business units (BU).

It involves leading cross-functional teams, building strong relationships with bank partners, cross-jurisdiction internal stakeholders, and ensuring effective sales and marketing strategies

Key Responsibilities

  • Business Development & Partnerships
  • Develop, formulate, and deliver sales and distribution strategies focused on Financial Institutions and offshore AIA BU segments.
  • Build and strengthen relationships with offshore AIA BU stakeholders, bank management, branch personnel, and introducers to drive top funnel leads, sales growth and profitability.
  • Identify new business opportunities across distribution channels and geographical markets.
  • Grow bank partners businesses, ensuring the achievement of VoNB (Value of New Business) targets within budget.
  • Strategic Initiatives & Project Management
  • Oversee the planning, execution, and completion of strategic projects (including offshore AIA BU collaboration) that align with AIA IW’s growth objectives.
  • Define project scope, objectives and deliverables in collaboration with cross-functional teams. (e.g. AIA BU workstreams, steerco and governance forums)
  • Manage project resources, budgets, risk mitigation, and performance tracking
  • Monitor and evaluate project outcomes, recommending adjustments to ensure objectives are met.
  • Coordinate requirements and priorities across internal, external and offshore functions for holistic project implementation.
  • Sales & Marketing Oversight
  • Design and develop marketing strategies, sales training & product rollouts tailored to partner banks and offshore AIA BU HNW clients.
  • Ensure proper alignment between AIA IW’s product offerings, partner banks’ and offshore AIA BUs’ goals.
  • Track and analyse feedback from marketing campaigns, recommending improvements for future initiatives.
  • Governance & Compliance
  • Ensure adherence to compliance, regulatory, and offshore conduct guidelines in business development and sales advisory activities.
  • Manage risk mitigation processes and ensure team compliance with CPD training and licensing requirements.

Key Requirements

  • Bachelor’s Degree in Business Management, Banking & Finance, or other related field
  • Minimum 8 to 10 years in sales, partnerships, or business development in insurance or banking industry
  • Demonstrated success in acquiring and managing regional strategic partnerships
  • Strong capability in partnership acquisition, negotiation and relationship management skills
  • In-depth knowledge of HNW and retail insurance products
  • Strong business acumen with an understanding of market trends, competition and industry dynamics advantageous
  • Proven strategic project management, problem-solving and execution skills
  • Excellent presentation, communication and stakeholder-influencing skills; including at senior management and executive levels
  • CLI, ILP, IFA qualifications or equivalent (e.g. M5, M9, HI)
  • Fluency in other Asian languages advantageous

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

ABOUT AIA

For over a century, AIA has served the ever-changing needs of our customers across Asia-Pacific. Our Purpose to help millions of people live Healthier, Longer, Better Lives is at the heart of everything we do.

As pioneering innovators, we’re now transforming AIA to be faster, simpler and more connected to create better solutions and impactful experiences for our customers and communities. AIA encourages and enables our people to act with clarity, courage and humanity in service of our Purpose.

JOIN US

At AIA, we believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. Whether it’s investing better wellbeing, inspiring better learning, building better relationships, or making a better impact on customers, a career at AIA will challenge you to find new ways to pursue your ‘better’.

AIA is committed to building a vibrant, diverse, and inclusive workforce for all employees to thrive in. Join us if you believe in creating a better tomorrow!

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