Business Development Representative (BDR)/Lead Generation Specialist

Business Development Representative (BDR)/Lead Generation Specialist

Females – Budget – As per standard

(Min 3 – 5 years of Experience)

Job Description

As a Business Development Representative (BDR), you will play a pivotal role in driving the growth of our company by generating and qualifying leads within the B2B space. Your primary responsibility will involve outbound prospecting, engaging potential clients, and setting up appointments or opportunities for the sales team.

You'll be an integral part of the business development function, contributing directly to the company's revenue goals.

Key Responsibilities:

Outbound Prospecting:

• Utilize various channels (phone, email, social media) to conduct targeted outreach to potential clients within the provided B2B database.
• Research and identify key decision-makers and influencers within target organizations.

Sales Experience:

Any previous sales roles, particularly those involving outbound calling. This could include roles in telemarketing, inside sales, or even direct sales where relationship-building and persuasion were key elements.

Client Relationship Management:

Experience in managing client relationships, even if it's not directly in a sales capacity. Roles that involved communication, understanding client needs, and providing solutions are valuable.

Lead Qualification:

• Engage prospects in meaningful conversations to assess their needs, challenges, and potential fit for our products/services.
• Qualify leads based on established criteria and effectively prioritize them for further engagement.

Appointment Setting:

• Schedule high-quality appointments, demos, or meetings for the sales team with qualified leads.
• Maintain accurate records of interactions and appointments in the CRM system.

Collaboration and Communication:

• Collaborate closely with the sales and marketing teams to align strategies and messaging.
• Provide valuable insights and feedback from prospect interactions to improve targeting and messaging.

Continuous Learning and Improvement:

• Stay updated on industry trends, market conditions, and competitor offerings.
• Continuously refine outreach strategies and techniques to improve lead conversion rates.

Qualifications:

• Education: Bachelor’s degree in Business Administration, Marketing, or related field preferred.
• Experience: Previous experience in a similar outbound sale, lead generation, or customer-facing role is advantageous.
• Communication Skills: Excellent verbal and written communication skills. Ability to articulate value propositions effectively.
• Language Skills: Highly proficient in English, Hindi, and in regional language.
• Sales Acumen: Understanding of sales processes, lead qualification, and pipeline management.
• Tech Proficiency: Familiarity with CRM software (e.g., Salesforce, HubSpot) and proficiency in using various communication tools.
• Resilience: Ability to handle rejection, persistency in outreach efforts, and a positive, proactive attitude.

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• IT Sales: 3 years (Required)
• Lead generation: 3 years (Required)
• Outbound sales: 3 years (Required)
• Outbound call: 3 years (Required)

Language:

• Hindi (Preferred)
• English (Required)

Work Location: In person