Business Development Representative

Job Overview

This is an outside business development and relationship-building position, not primarily a social media or administrative marketing role.

The Business Development Representative will be responsible for developing referral relationships and generating qualified private-pay home care opportunities through face-to-face outreach, networking, telephone outreach, follow-up, and community engagement.

You will represent Patheway Life to healthcare professionals, senior living communities, rehabilitation facilities, home health agencies, hospice organizations, elder-care professionals, community organizations, and families.

The ideal candidate is confident walking into a facility, introducing themselves to decision-makers, building genuine relationships, and consistently following up.

Responsibilities

• Develop new referral relationships throughout the Phoenix metropolitan area.
• Conduct face-to-face outreach to senior living communities, assisted living communities, memory care communities, rehabilitation facilities, hospitals, home health agencies, hospice organizations, elder-law professionals, geriatric care professionals, and other potential referral sources.
• Identify and build relationships with administrators, social workers, discharge planners, case managers, care managers, directors of nursing, community relations professionals, and other appropriate decision-makers.
• Introduce Patheway Life's private-pay home care services and communicate our value clearly and professionally.
• Schedule and conduct referral-partner meetings and presentations.
• Make outbound calls, emails, and follow-up contacts with prospective referral partners.
• Attend networking events, senior-care events, health fairs, community meetings, and other local events.
• Develop and maintain a pipeline of prospective referral sources and opportunities.
• Track all outreach, contacts, meetings, referrals, and follow-up activities in the company's CRM.
• Identify families who may benefit from private-pay non-medical home care and coordinate qualified leads with the owner.
• Maintain consistent follow-up with referral partners and prospective clients.
• Represent Patheway Life professionally and build a strong reputation within the community.
• Provide weekly activity and pipeline reports to the owner.

What Success Looks Like

This position is measured by business-development activity and results, not social-media engagement.

Expected activity includes:

• Consistent weekly face-to-face visits with referral sources.
• Consistent outbound calls and follow-up.
• Development of new referral relationships.
• Scheduled meetings with healthcare and senior-care professionals.
• Qualified family leads.
• Home-care consultations and assessments generated.
• New private-pay clients and recurring care hours.

You will be given clear weekly activity and performance goals and will be expected to document your activity in the company's CRM.

Qualifications

Preferred, but not required:

• Home care or home health experience.
• Healthcare sales or business development.
• Senior living or assisted living experience.
• Hospice or rehabilitation experience.
• Medical sales or referral development.
• Community relations.
• Outside sales.
• B2B sales.
• Case management or social services.
• Experience developing referral relationships.

A strong sales or relationship-development background may substitute for direct home-care experience.

Important: This Is a Field-Based Sales Role

The successful candidate must be comfortable:

• Driving throughout the Phoenix metropolitan area.
• Walking into businesses and healthcare/senior-care facilities to establish relationships.
• Making cold calls.
• Asking for meetings.
• Following up repeatedly.
• Attending networking events.
• Working toward measurable business-development goals.
• Confident initiating conversations with decision-makers.
• Comfortable with cold calling and face-to-face outreach.
• Self-motivated and able to work independently.
• Persistent with follow-up.
• Organized and able to manage a pipeline of relationships.
• Professional and comfortable representing a healthcare-related company.
• Results-oriented and motivated by measurable goals.
• Comfortable spending significant time in the community rather than sitting in an office.
• Able to communicate professionally with older adults, families, healthcare professionals, and business leaders.

This is not a social media manager position and is not primarily an office-based marketing position. Performance-based bonus opportunities are available based on measurable business-development results.

Additional compensation opportunities may be available as the company grows and the representative demonstrates consistent performance.

Pay: $22.00 - $25.00 per hour

Expected hours: 20.0 per week

Benefits:

• Flexible schedule

Work Location: In person