Business development representative

Requirements and responsibilities

• Conduct 80–120 outbound cold calls daily to targeted prospect lists, with the primary objective of scheduling qualified demos/discovery meetings for the sales team.
• Execute multi-touch outreach cadences (calls, email, LinkedIn) to engage prospects and move them through the pipeline in a consistent, structured manner.
• Maintain strong working knowledge of lead generation platforms (e.g., Apollo.io, ZoomInfo, LinkedIn Sales Navigator) to build and refine targeted call/email lists.
• Update CRM records daily with call outcomes, lead status, next steps, and relevant prospect notes to ensure pipeline accuracy and reporting integrity.
• Understand and apply sales cadence and pipeline stage logic — knowing when and how to advance, requalify, or disposition a lead at each touchpoint.
• Qualify leads against ICP (Ideal Customer Profile) criteria before booking meetings, ensuring high-quality handoffs to Account Executives/Sales.
• Flexibly support both internal Flairstech accounts and external client accounts as assigned; external client requests take priority, and the BDR must be able to shift focus/accounts on short notice based on business need.
• Handle objections professionally during cold calls, adapting talk tracks to different personas and industries.
• Collaborate with BD Leads/Account Managers to align messaging, targeting, and cadence adjustments based on account performance.
• Consistently meet or exceed KPI targets for daily activity (calls/emails/touches), meetings booked, and show-up rate.
• Maintain a professional, resilient, and coachable approach to high-volume outbound prospecting.