Business Development Representative

Position Title: Business Development Representative

Job Purpose

Key Role in driving company growth by identifying new business opportunities, building relationship with potential clients, and supporting sales pipeline.

Job Accountabilities, KRA & KPI

1. Prospecting & Lead Generation
KRA: Identify and engage potential clients through calls, emails and visits; drive lead generation efforts to fuel the sales pipeline.
KPI:

• No. of qualified leads generated per month
• Conversion rate from lead to opportunity
• Percentage of outreach emails and responses
• Number of appointments set with decision makers

2. Market Research & Analysis
KRA: Conduct market research to identify trends, competitors, and opportunities.
KPI:

• No. of competitor reports completed
• Identification of new market segments

3. Client Engagement & Relationship Building
KRA: Initiate conversations to understand client needs and pain points; present solutions aligned with company offerings.
KPI:

• Number of client meetings scheduled
• Client satisfaction scores from initial interactions
• Percentage of prospects progressing to sampling stage

4. Collaboration with Sales Team
KRA: Work closely with account executives to hand over qualified leads.
KPI:

• Lead-to-sales conversion ratio
• Timeliness of lead handover
• Contribution to sales team

5. Reporting & Performance Tracking
KRA: Prepare reports on sales activities.
KPI:

• Accurate reports for updates
• Achievement of monthly/quarterly targets

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field is preferred.

• Computer Literate EXCEL, MS WORD, POWERPOINT.

• Previous experience in sales, business development, lead generation, telemarketing, or customer-facing roles is an advantage.

• Excellent verbal and written communication skills.

• Strong interpersonal and relationship-building abilities.

• Self-motivated, organized, and results-oriented.

• Ability to handle rejection professionally and remain persistent.

• Willingness to learn and work in a target-driven environment.