Business Development Representative

About the role

This is a Business Development role focused on lead generation, outbound prospecting, and appointment setting for HPL GameDesign. You will research and identify potential clients across the gaming, technology, advertising, entertainment, and related industries, build a qualified prospect pipeline, conduct outbound prospecting through multiple channels, pitch the company's services, schedule discovery meetings, manage CRM systems, and utilize AI tools to improve productivity and efficiency.

Key responsibilities

• Research and identify potential clients across the gaming, technology, advertising, entertainment, and related industries
• Build and maintain a healthy pipeline of qualified prospects using LinkedIn, company websites, online databases, industry directories, networking platforms, and other lead sources
• Execute daily outbound prospecting through cold emails, LinkedIn outreach, cold calls, and industry networking platforms
• Personalize outreach messages to improve engagement and response rates
• Introduce and present HPL GameDesign's services including Game Development, Unity Development, Unreal Engine Development, 2D Art, 3D Art, Character Design, Concept Art, and Animation
• Handle initial objections professionally and gather relevant information before handing qualified opportunities to senior Business Development personnel
• Schedule qualified discovery meetings and sales presentations for the Business Development Manager or Vice President
• Assist in initiating and implementing the company's CRM platform (HubSpot) and help develop CRM processes, workflows, and sales tracking standards
• Accurately log all outreach activities, conversations, meeting notes, follow-ups, and communication history in the CRM
• Utilize AI tools such as ChatGPT, Claude, Gemini, or Perplexity to improve productivity, research prospective clients, draft and personalize communications, and assist with reporting and business research

About you

• 1–3 years of experience in Business Development, Sales Development, Lead Generation, Appointment Setting, or B2B Sales
• Excellent written and verbal English communication skills
• Strong interpersonal, presentation, and relationship-building abilities
• Experience using AI tools (e.g., ChatGPT, Claude, Gemini, Perplexity) to improve research, communication, and productivity
• Strong research, analytical, and organizational skills
• Self-motivated, goal-oriented, and capable of working independently with minimal supervision
• Ability to manage multiple priorities while consistently meeting performance targets
• Familiarity with CRM platforms such as HubSpot, Salesforce, or similar systems is preferred
• Experience assisting with CRM implementation or setup is an advantage

Benefits

• Opportunity to work with global clients in the gaming and creative industries
• Career growth within a rapidly expanding Business Development team
• Exposure to international projects and industry events
• A collaborative, innovative, and AI-forward work environment
• Ongoing learning and professional development opportunities