Business Development Representative

We are hiring a Business Development Representative (BDR) to own the top of the sales funnel and generate qualified meetings for the Account Executive.

The role involves identifying relevant retail brands, researching decision-makers, initiating conversations, qualifying prospects and ensuring high-quality meetings are handed over to the sales team.

You will be expected to independently identify target accounts, research their business, personalise outreach and experiment with different approaches to understand what works.

Key Responsibilities:

• Build and research target account lists across retail brands and store networks.
• Identify relevant decision-makers and understand their business and sales structure.
• Conduct outbound prospecting through calls, emails, LinkedIn and WhatsApp.
• Personalise outreach based on specific business challenges rather than generic product messaging.
• Qualify prospects based on business need, store footprint, budget and decision-maker involvement.
• Schedule and ensure qualified meetings with Account Executives.
• Maintain accurate CRM records and update every conversation and sales stage.
• Share market feedback, objections and successful outreach approaches with the sales team.
• Use AI/LLMs extensively for account research, list building, personalisation and follow-ups.
• Work closely with the Account Executive to improve prospecting and conversion.
• Demonstrate the ability to independently develop messaging and prospecting strategies.

Required Skills

• Business Development
• Outbound Sales
• Inside Sales
• B2B Sales
• Lead Generation
• Cold Calling
• Email Marketing
• LinkedIn Outreach
• Sales Prospecting
• Client Acquisition
• CRM
• AI / LLM Tools
• Account Research
• Lead Qualification
• Communication Skills

Candidate Requirements

• 02 years of experience in outbound sales, inside sales or business development.
• Strong confidence in speaking with senior decision-makers.
• Excellent written and verbal communication.
• Strong English and Hindi communication skills.
• Knowledge of a third Indian language will be an advantage.
• Comfortable with high-volume prospecting and cold calling.
• Strong research and analytical ability.
• Hands-on experience using AI/LLM tools for research and outreach.
• Ability to work independently and take ownership of prospecting.
• Resilience and consistency in achieving daily outreach targets.

Good to Have:

• Experience working with or selling to retail businesses.
• Exposure to Apollo, Lusha or LinkedIn Sales Navigator.
• Experience with CRM platforms.
• Experience building sales sequences or automations.
• Previous experience selling a product/service that required educating the customer