Business Development Representative (UK)

Redcat is a specialist provider of an integrated end-to-end Hospitality management system. We’re experts in the IT solutions needed to manage and grow successful hospitality businesses – cafés, bars, restaurants, franchises and multi-site venues. We are scaling at pace across the globe.

We are now scaling in the UK. We have live and onboarding brands in market, with clear momentum and a significant growth opportunity ahead. The next stage of growth depends on getting in front of the right operators with the right message and building awareness of our proposition.

Role Purpose

The Business Development Representative (BDR) owns the top of the UK funnel so the Commercial Director can spend their time on discovery, demos, partnerships and closing. This role gives the Commercial Director a steady flow of qualified first meetings with high-fit QSR and multi-site hospitality brands. The BDR finds, researches and engages high-fit operators, then hands over qualified meetings with the context needed to win.

Key Responsibilities

Pipeline Generation

• Build and maintain a prioritised UK target list of QSR and multi-site hospitality brands, tiered by fit, site count and current tech stack.
• Run tailored multi-channel outreach (email, LinkedIn, phone, video) to operators, founders, ops directors, CFOs and IT leads.
• Execute priority sales plays set by the Commercial Director, such as competitor displacement campaigns, partner-referred introductions and event follow-up.
• Qualify inbound, partner and event leads and generate early-stage interest in the Redcat value proposition.
• Book qualified first meetings for the Commercial Director and hand each one over with a written account brief.

Account Research & Insight

• Research each target before contact: site count, growth plans, and recent news.
• Map buying committees and find warm paths in through partners, shared connections and existing Redcat customers.
• Feed patterns seen in the market back to the Commercial Director, marketing and product.

AI-Powered Prospecting

AI is central to this role. The BDR is expected to design, run and keep improving an AI-assisted prospecting workflow that increases output without making outreach generic:

• Signal detection. Use AI and intent data to flag trigger events: new site openings, funding rounds, leadership hires, franchise expansion, tech-stack changes, poor delivery or app reviews, and competitor platform issues.
• Account research. Use AI assistants (for example Claude) to turn public sources, annual reports, menus, job ads and news into actionable insights.
• Enrichment and mapping. Use tools such as LinkedIn Sales Navigator, Clay or Apollo alongside HubSpot to find and verify the right contacts and map key stakeholders.
• Personalised messaging. Use AI to draft outreach tied to each operator’s situation and Redcat’s proof points.
• Meeting preparation. Give the Commercial Director a brief for every booked meeting: context, likely pains, stakeholders and suggested discovery questions.
• Learn and improve. Analyse which signals, messages and channels convert, and refine the playbook every month.

Building the AI Playbook

• Build reusable prompts, templates and agent workflows, and document them so others in Redcat can use them.
• Keep up with new tools, run small tests, and recommend what to adopt or drop based on results.
• Use AI responsibly: comply with UK GDPR and PECR, protect customer and commercial data, and fact-check anything before it reaches a prospect.

Working with Sales & Marketing

• Plan weekly priorities with the Commercial Director and join discovery calls to learn more about our customers and their priorities.
• Work with marketing on UK campaigns, content and events, and turn campaign engagement into conversations.
• Support UK events and trade shows with pre-event targeting, on-the-day meetings and fast follow-up.

CRM & Reporting

• Keep HubSpot accurate and complete: contacts, companies, activity, sequences and meeting outcomes.
• Report weekly on activity, conversion rates, meetings booked and pipeline created.
• Test and measure new messaging and channels, and share what works.

What Success Looks Like

Success is measured on qualified pipeline created for the UK, not on activity volume: qualified meetings held with decision-makers at ICP brands, the opportunities those meetings create, same-day response to inbound and event leads, complete HubSpot records, and an AI prospecting playbook that is documented and improved month on month. Specific targets will be agreed with the Commercial Director.

To Be Successful You Will

• Have 1 to 3 years in a BDR, SDR, lead generation or similar B2B sales role, or a strong equivalent (for example, hospitality operations plus demonstrable AI and sales skills).
• Have a track record of booking meetings or generating pipeline in B2B SaaS, ideally in hospitality.
• Use AI assistants such as Claude or ChatGPT daily for research, writing and analysis, with examples you can show us, including a portfolio or worked example of AI-assisted prospecting: prompts, workflows or results.
• Be comfortable with sales engagement and data tools (HubSpot, LinkedIn Sales Navigator, Clay, Apollo or similar), able to write clear prompts, build simple automations and work confidently in spreadsheets.
• Write short, sharp, personalised messages that earn replies from senior operators.
• Be confident on the phone and on video with executive-level stakeholders.
• Be disciplined with daily routine, follow-up and CRM hygiene, measuring your own results and changing approach based on data.
• Take coaching well and give honest feedback on what the market is saying.
• Be interested in how hospitality businesses make money – sites, channels, margins, labour and payments – and keen to understand competitor offerings and why operators switch.
• Want to grow into an end-to-end sales role over time.
• Work independently and effectively in a fast-paced, remote-first team with colleagues in both the UK and Australia.
• Have the right to work in the UK.
• Bring a high level of integrity and professionalism, particularly when handling confidential commercial information.

What We Offer

• A founding role in Redcat’s UK growth, working directly with the Commercial Director and global sales leadership.
• Close coaching on full-cycle selling from an experienced Commercial Director.
• Remote-first working with a team that values integrity, teamwork, innovation, customer focus and accountability.