Business Development (Retail)

About the Role

We are seeking an ambitious, result-oriented Business Development Executive (Retail) to drive our retail expansion strategy. In this role, you will be responsible for identifying strategic market opportunities, securing new retail channels (supermarkets, convenience stores, specialty outlets), and strengthening relationships with existing retail partners.

If you thrive in commercial negotiations, love building business networks, and are passionate about scaling a brand's physical presence, this role is for you.

Key Responsibilities

• Retail Expansion & Placement: Identify, pitch, and secure strategic retail channels, supermarkets, convenience stores, and specialty outlets to expand product reach.
• Relationship Management: Build and maintain strong long-term relationships with key retail partners, distributors, and store managers.
• Account Performance: Monitor sales performance across retail outlets, analyze sell-through rates, and execute trade promotions to drive volume.
• Market Intelligence: Conduct market research to identify new retail trends, competitor strategies, and potential business opportunities.
• Negotiation & Contracting: Negotiate listing fees, shelf placement, payment terms, and promotional support with retail partners.
• Cross-functional Collaboration: Work closely with the marketing and operations teams to ensure seamless product delivery, inventory management, and visual merchandising compliance.

Job Requirements

• Experience: Minimum 2–4 years of experience in Business Development, Account Management, or Sales within the Retail / FMCG sector.
• Education: Diploma or Bachelor’s Degree in Business, Marketing, Management, or a related field.
• Key Skills: Strong negotiation, networking, and presentation skills with a proven track record in retail channel growth.
• Data-Driven: Ability to analyze sales reports and market trends to make strategic recommendations.
• Attributes: Self-motivated, target-driven, and comfortable working in a fast-paced environment.
• Mobility: Possess own transport and willing to travel for client meetings and store visits as required.