Business Development Senior Executive

Job Summary

We are looking for a dynamic and results-oriented Business Development Executive to develop and grow business opportunities customers with focus on Modern Trade, key retail chains, supermarkets, hypermarkets, and other organized retail channels.

The successful candidate will be responsible for developing customer relationships, achieving sales targets, managing key accounts, identifying new business opportunities, and ensuring strong product visibility and sales performance across modern trade outlets.

Roles & Responsibilities

• Develop and maintain strong business relationships with modern trade customers, retail chains, supermarkets, and hypermarkets.
• Identify and pursue new business opportunities to expand the company's modern trade customer base.
• Achieve assigned sales targets, revenue, and distribution objectives.
• Manage key accounts and negotiate pricing, promotions, listing fees, rebates, and other commercial terms.
• Develop and execute sales strategies and promotional activities to increase product sales.
• Coordinate with customers on product listing, promotions, displays, launches, and in-store activities.
• Monitor product availability, stock levels, pricing, and visibility at retail outlets.
• Conduct regular market visits to monitor competitors, market trends, pricing, and promotional activities.
• Prepare sales forecasts, business plans, sales reports, and customer performance analysis.
• Follow up on sales orders, deliveries, returns, claims, credit notes, and payment matters where required.
• Analyse customer sales performance and recommend appropriate actions to improve sales and profitability.
• Participate in customer meetings, business reviews, trade events, and product presentations.
• Ensure compliance with company policies, customer requirements, and agreed commercial terms.
• Perform other duties and responsibilities assigned by management.

Skills & Qualifications

• Diploma or Degree in Business Administration, Marketing, Sales, or a related field.
• Minimum 2 years of experience in Sales, Business Development, Key Account Management, or Modern Trade is preferred.
• Experience dealing with supermarkets, hypermarkets, retail chains, or modern trade accounts will be an added advantage.
• Strong negotiation, communication, presentation, and interpersonal skills.
• Good understanding of modern trade operations, retail sales, promotions, and merchandising.
• Target-driven, proactive, and able to work independently.
• Good analytical and problem-solving skills.
• Good command of English, Bahasa and Mandarin will be an added advantage.
• Willing to travel for customer meetings and market visits when required.
• Fresh graduates with strong interest in sales and business development may also be considered.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• New customer acquisition and account development.
• Sales growth and profitability of modern trade accounts.
• Product listing and distribution expansion.
• Customer retention and relationship management.
• Timely submission of sales forecasts and reports.