Business Development Specialist

Help shape the future of independent fresh produce.
Freshmark is the peak body for the fresh produce industry in New South Wales, operating from the heart of Sydney Markets in Flemington. For almost 100 years we’ve supported the independent supply chain - growers, wholesalers, providores, transporters, and retailers - to stay competitive in a $18 billion national horticulture sector.

We deliver advocacy, industry promotion, compliance support, HR/IR advice, and practical solutions that give our 70+ members and their 500 businesses a real advantage. Our strength is turning insight into action quickly - providing services and products that help members thrive.

That’s where you come in…
We are seeking an enthusiastic and experienced Business Development Specialist to play a key role in building and managing membership at Freshmark.

This role is central to creating exceptional experiences for current and future members and stakeholders.  You will build genuine and long-lasting professional relationships with our members, with a laser focus on adding value to them.  Being visible on the market floor and in-store, you will also strengthen our member-base by attracting new members with our product and service offering.

In addition to attracting and retaining our member base, you will be responsible for delivering A Better Choice!, a program designed to promote fresh produce, whilst supporting independent fresh retailers.

Working closely with our Product & Marketing Manager, this is a hands-on role suited to someone who is highly organised, proactive and confident, with the ability to drive member engagement and value autonomously.

Program Management and Growth

• Deliver “A Better Choice!” program with independent retailers in collaboration with Fresh Markets Australia.
• Collaborate with marketing teams to develop promotional materials, campaigns, and incentives to drive store traffic and local awareness.
• Schedule, coordinate and attend in-store visits with our ABC members.

Member Acquisition

• Develop and execute targeted strategies to attract new members across all Freshmark channels - including retail and wholesale.
• Prospect market-based members via onsite engagement at Sydney Markets, offsite visitation in the retail channel, outreach campaigns, and industry events.
• Organise training sessions, workshops, and webinars to educate members on industry trends, best practices, and the benefits of Freshmark membership.

Member Engagement

• Provide support, guidance and strengthen the relationship with Freshmark’s members and partners across all channels and the broader fresh-produce supply chain.
• Maintain strong professional relationships with our members and advocate for their success.
• Drive delivery of outreach campaigns both onsite and offsite.
• Promote uptake of Freshmark products across our member base.
• Actively listen to member concerns, feedback and suggestions and relay information to Freshmark team for continuous improvement and product development.

Administration and Reporting

• Manage HubSpot CRM to track activity and traction with sales and prospects.
• Prepare regular reports to management on delivery against KPIs and targets.
• Assist in distribution and coordination of marketing materials, ticket sales and other activities.

About You

You’re proactive, detail-driven and thrive in a fast-paced environment where no two days are the same. You’re confident managing multiple projects and enjoy building strong relationships with a range of stakeholders.

You’ll bring:

• 3+ years demonstrated experience in customer service, brand ambassador and/or sales roles.
• Proven sales outcomes in both acquisition and retention.
• Exceptional stakeholder relationship building and management skills.
• Autonomous and confident operator.
• Strong working knowledge of CRMs (HubSpot or similar).
• Excellent skills in Microsoft Office suite.
• Excellent organisation, time management and attention to detail
• Strong communication skills, both written and verbal
• Australian Drivers Licence and access to a reliable vehicle.
• Not-for-profit or member-based organisation experience (highly regarded)
• Experience in fresh produce, FMCG or a related sector (highly regarded)

The Details

• A full-time opportunity with a mix of in office and out with our members spread across the week.
• Office based at Sydney Markets in Flemington.
• Occasional early mornings in a vibrant and exciting workplace and industry.
• Attractive package including KPI bonus.

Why join us?

• A rare chance to help shape the products and services of NSW’s peak fresh produce body
• Deliver meaningful value to our members through exciting events, genuine engagement and support in areas that matter most to them
• Join a collaborative, supportive team where your contribution is valued and you are supported to grow and develop

If you’re ready to roll up your sleeves deliver impact in the fresh produce industry, we’d love to hear from you.

Apply now with your CV and cover letter addressing the key role requirement.