Business Development Specialist

The ideal candidate will lead the business development and market expansion of the Industrial Wood Coatings business in South Korea, achieving agreed pipeline, trial, and sales growth objectives. Develop strategic customer relationships, drive commercialization projects, and provide market intelligence to support sustainable business growth.

Core Responsibilities

1. Identify, evaluate, and prioritize target customers and market segments in South Korea.
2. Develop and manage relationships with key customers, distributors, global buyers, and industry partners.
3. Build, manage, and convert a qualified sales pipeline to achieve sales and growth targets.
4. Drive customer trials, product approvals, and commercialization projects by leveraging resources from regional technical, marketing, and business teams.
5. Provide market insights, competitor intelligence, and customer feedback to support business strategy and growth initiatives.
6. Support sales operations through forecasting, pipeline reporting, business reviews, CRM management, quotations, pricing, customer onboarding, sample requests, contracts, and sales data administration.
7. Coordinate customer support and project execution by working closely with Customer Service, Supply Chain, Technical Service, Finance, and other cross-functional teams.
8. Support administrative and compliance activities, including office operations, event and travel arrangements, document management, adherence to company policies and regulations, and special projects as assigned.

POSITION REQUIREMENTS

FORMAL EDUCATION : Bachelor's degree in business, Marketing, Chemistry, Chemical Engineering, Materials Science, Wood Technology, or a related field.

KNOWLEDGE & EXPERIENCE:

• Minimum 2-3 years of experience in sales, business development, customer service, or commercial-related roles.
• Proven ability to identify opportunities, develop sales pipelines, and manage projects from prospecting to commercialization.

Preferred:

• Experience in the coatings, paints, wood products, furniture, construction materials, chemicals, adhesives, or related industries.
• Understanding of industrial wood coatings technologies, application processes, and market dynamics.
• Track record of successfully developing new markets, winning new customers, and delivering revenue growth.
• Experience managing commercialization projects, product approvals, or technical sales initiatives.
• Experience supporting sales administration activities, including quotations, pricing administration, contract management, and sales reporting.
• Experience supporting office administration and coordination activities.
• Experience working in a multinational organization and collaborating with regional or global teams.