Business Development Specialist

Position Overview:

The Experience Senior Living Team is comprised of dynamic professionals that are fueled by their passion to empower people as they grow older to live life to the fullest. They are creators, architects, nurses, researchers, programmers, marketers, facilitators, developers, investors, and caregivers, all focused on making a positive impact on the lives of residents, their families and team members.

The Business Development Specialist supports business development, referral outreach, and community sales efforts across Experience Senior Living. This role is focused on building strong relationships with professional referral partners, generating qualified leads, increasing community visibility, and supporting occupancy growth. The Business Development Specialist will also provide hands-on sales support to communities during periods of stabilization, transition, and new community openings.

Travel: This position will support communities across the Experience Senior Living portfolio and requires travel 100% of the time. The Business Development Specialist will travel to any community as assigned based on business needs to provide on-site business development, sales, outreach, and stabilization support. Assignments may require extended periods of time on-site, including support for new community openings, occupancy initiatives, leadership transitions, or other identified sales and business development needs. A typical schedule will be 10-days on with 4-days off, but can fluctuate based on business need.

Key Responsibilities:

Community Sales & Stabilization Support

• Partner with Executive Directors, Directors of Sales, and community teams to support occupancy and move-in goals.
• Support sales presentations, community tours, prospect follow-up, and other sales activities as needed.
• Maintain accurate prospect, referral, and follow-up activity within the CRM system (Aline/Sherpa or equivalent).
• Assist community teams in delivering an exceptional prospect and family experience throughout the sales process.
• Participate in sales strategy discussions and creative outreach planning to generate leads and increase community awareness.
• Provide additional on-site sales support during periods of team transition, leave, new community openings, or occupancy stabilization.
• Support community events, outreach initiatives, and other activities designed to increase visibility and generate qualified leads.

Business Development & Referral Outreach

• Build and maintain relationships with professional referral sources, including healthcare providers, discharge planners, social workers, senior care professionals, and community organizations.
• Conduct consistent outreach to existing and prospective referral partners to increase awareness of Experience Senior Living communities and services.
• Identify new referral opportunities and help develop pipelines that generate qualified leads for assigned communities.
• Execute business development and outreach activities in alignment with established market and community goals.
• Schedule and conduct meetings, presentations, tours, and educational opportunities with referral partners.
• Maintain an active presence in assigned markets through networking events, health fairs, professional organizations, and community partnerships.
• Track referral activity, lead generation, conversion trends, and other business development metrics.
• Gather and communicate relevant market and competitive information to sales and marketing leadership.
• Support outreach and relationship-building efforts for new communities during pre-opening and early occupancy phases.

Collaboration & Brand Representation

• Model Experience Senior Living’s relationship-centered approach to sales and business development.
• Partner closely with Sales & Marketing leadership, Sales Specialists, Directors of Sales, Executive Directors, and other community team members to coordinate outreach and sales efforts.
• Share market feedback and referral partner insights to help inform community sales, marketing, and promotional initiatives.
• Build strong internal partnerships to ensure referral sources, prospects, and families experience consistent and timely communication.
• Represent Experience Senior Living professionally within the community and maintain ESL’s brand standards, values, and customer experience philosophy in all interactions.
• Proactively identify and manage national corporate accounts and local community contacts, serving as the primary liaison to enhance referral pipeline efficiency.
• May perform other duties as assigned.

Requirements

• Bachelor’s degree in business, marketing, communications, healthcare administration, or a related field preferred.
• 4+ years of experience in senior living, healthcare, sales, marketing, business development, community outreach, or a related field preferred.
• Experience developing professional relationships, conducting outreach, or generating leads strongly preferred.
• Senior living or healthcare experience preferred.
• Experience working with CRM systems, preferably Aline/Sherpa.
• Strong communication, relationship-building, organizational, and follow-through skills.
• Valid driver’s license and reliable transportation.
• Willingness and ability to travel to support assigned communities and markets.
• Ability to work a flexible schedule, including occasional evenings and weekends as business needs require.

Benefits

We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.

Application Deadline: We anticipate reviewing applications through November 15th, 2026.

Compensation: $90,000 - $100,000 with 10% annual bonus target