Business Development Specialist (Quick Service Restaurant)

Responsible for driving business growth by identifying and securing opportunities while developing strategic partnerships that enhance 5-Star brand presence and customer engagement. This role will focus on acquiring new retail locations, negotiating commercial opportunities, and building innovative collaborations with brands across various industries to create mutual business value.

Key Responsibilities

Retail Expansion

• Identify and evaluate potential locations for new food retail stores, kiosks, and other sales channels.
• Conduct market research, site analysis, and feasibility studies to support expansion decisions.
• Build and maintain relationships with landlords, property developers, shopping malls, mixed-use developments, and other strategic venue owners.
• Lead commercial negotiations for lease agreements and business terms.
• Coordinate with internal stakeholders to ensure successful execution of new store openings.

Strategic Partnership & Brand Collaboration

• Develop and execute partnership strategies to strengthen brand awareness and generate new revenue opportunities.
• Identify, approach, and negotiate collaborations with brands across various industries such as fashion, lifestyle, entertainment, technology, financial services, and consumer goods.
• Create innovative co-branding campaigns, limited-edition product collaborations, joint marketing initiatives, and customer engagement programs.
• Build long-term relationships with strategic partners and manage partnership performance.
• Evaluate partnership opportunities based on commercial potential, brand alignment, and customer value.

Business Development & Market Intelligence

• Monitor market trends, consumer behavior, competitor activities, and emerging business opportunities.
• Develop business cases and financial analyses for expansion and partnership initiatives.
• Prepare business proposals, presentations, and commercial agreements for internal approval and external negotiations.
• Track project milestones and ensure timely execution of business development initiatives.
• Collaborate closely with Marketing, Operations, Finance, Legal, Procurement, and other cross-functional teams to deliver successful projects.

Performance Management

• Achieve annual business development and expansion targets.
• Monitor KPIs related to new retail locations, partnership revenue, customer acquisition, and return on investment.
• Provide regular business updates, pipeline reports, and market insights to senior management.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, Real Estate, or related field.
• 3-5 years of experience in Business Development, Retail Expansion, Strategic Partnerships, Commercial Development, or related functions.
• Experience in food retail, FMCG, QSR, retail, consumer goods, or lifestyle businesses is highly preferred.
• Proven experience negotiating commercial agreements and building strategic partnerships.
• Strong analytical, negotiation, and project management skills.
• Excellent communication and presentation skills in both Thai and English.
• Ability to work cross-functionally and manage multiple projects simultaneously.