Business Development/Sales Development - Urgent

HPL GameDesign Corp. is looking for a proactive, results-driven, and tech-savvy Business Development Representative (BDR) to help grow our client base through strategic lead generation, outbound prospecting, service pitching, and appointment setting.

This role is responsible for identifying and qualifying potential clients, initiating meaningful conversations, scheduling meetings for the Business Development team, and helping establish and maintain the company's CRM system. The ideal candidate is highly organized, an excellent communicator, and comfortable leveraging AI tools to improve productivity, research, and outreach.

As one of the first members of our growing Business Development team, you will play a key role in building scalable sales processes that support the company's long-term growth.

Key Responsibilities

Lead Generation

• Research and identify potential clients across the gaming, technology, advertising, entertainment, and related industries.
• Build and maintain a healthy pipeline of qualified prospects using LinkedIn, company websites, online databases, industry directories, networking platforms, and other lead sources.
• Identify key decision-makers and gather relevant company information before outreach.
• Qualify prospects based on business needs, company profile, budget, and decision-making authority.
• Continuously expand and improve the company's prospect database.

Outbound Prospecting & Sales Outreach

• Execute daily outbound prospecting through:

  • Cold emails
  • LinkedIn outreach
  • Cold calls (when applicable)
  • Industry networking platforms

• Personalize outreach messages to improve engagement and response rates.

• Conduct consistent follow-ups using structured outreach sequences.

• Maintain daily outreach activity targets while ensuring communication quality.

• Build relationships with prospects and identify potential business opportunities.

Service Pitching

• Introduce and present HPL GameDesign's services, including:

  • Game Development
  • Unity Development
  • Unreal Engine Development
  • 2D Art
  • 3D Art
  • Character Design
  • Concept Art
  • Animation

• Understand client requirements and position the company's services as effective solutions.

• Handle initial objections professionally and gather relevant information before handing qualified opportunities to senior Business Development personnel.

Appointment Setting

• Schedule qualified discovery meetings and sales presentations for the Business Development Manager or Vice President.
• Coordinate meetings across different time zones.
• Send meeting confirmations and reminders.
• Ensure prospects are properly briefed before scheduled meetings.
• Maintain a consistent pipeline of qualified appointments every month.

CRM Development, Management & Pipeline Tracking

• Assist in initiating and implementing the company's CRM platform (HubSpot).
• Help develop CRM processes, workflows, lead stages, contact properties, and sales tracking standards.
• Build and maintain an organized database of prospects, clients, and business contacts.
• Accurately log all outreach activities, conversations, meeting notes, follow-ups, and communication history.
• Update lead status, deal stages, contact information, and next actions promptly.
• Ensure CRM records remain accurate, organized, and free from duplicate or outdated information.
• Monitor the sales pipeline and proactively identify opportunities requiring follow-up.
• Prepare weekly and monthly reports on lead generation activities, appointments booked, outreach performance, and pipeline growth.
• Recommend improvements to CRM workflows and sales processes as the Business Development department grows.

AI Utilization & Sales Productivity

• Utilize AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms to improve productivity and efficiency.
• Use AI to research prospective clients, identify decision-makers, and gather company insights.
• Leverage AI to draft and personalize cold emails, LinkedIn messages, meeting summaries, and follow-up communications.
• Use AI to assist with reporting, CRM organization, documentation, and business research.
• Continuously explore new AI tools and workflows that improve lead generation, appointment setting, CRM management, and sales operations.
• Apply sound judgment to verify AI-generated information and ensure all communications remain accurate, professional, and aligned with company standards.

Market Research

• Monitor industry trends, market developments, and competitor activities.
• Research target companies before initiating outreach.
• Identify new market segments and potential business opportunities.
• Provide insights and recommendations to improve business development strategies.

Collaboration

• Work closely with Business Development, Marketing, Operations, and Production teams.
• Share market insights and customer feedback.
• Assist in preparing prospect lists for conventions, conferences, trade shows, and networking events.
• Support strategic initiatives that contribute to company growth.

Key Performance Indicators (KPIs)

Performance will be measured through:

• Qualified leads generated
• Prospect database growth
• Daily and weekly outreach activity completion
• Response rate
• Discovery meetings booked
• Appointment attendance rate
• Sales Qualified Leads (SQLs) generated
• CRM implementation progress
• CRM data completeness and accuracy
• Pipeline growth
• Follow-up compliance
• Weekly and monthly reporting accuracy
• AI adoption and productivity improvements

Qualifications

• 1–3 years of experience in Business Development, Sales Development, Lead Generation, Appointment Setting, or B2B Sales.
• Excellent written and verbal English communication skills.
• Strong interpersonal, presentation, and relationship-building abilities.
• Experience using AI tools (e.g., ChatGPT, Claude, Gemini, Perplexity) to improve research, communication, and productivity.
• Strong research, analytical, and organizational skills.
• Familiarity with CRM platforms such as HubSpot, Salesforce, or similar systems is preferred.
• Experience assisting with CRM implementation or setup is an advantage.
• Self-motivated, goal-oriented, and capable of working independently with minimal supervision.
• Ability to manage multiple priorities while consistently meeting performance targets.

Preferred Skills

• Lead generation and prospecting
• Cold email outreach
• LinkedIn Sales Navigator
• Appointment setting
• Business communication
• CRM development and management (HubSpot preferred)
• Pipeline management
• AI-assisted research and productivity
• Prompt writing for AI tools
• Market research
• Microsoft Office and Google Workspace
• Time management and organizational skills

What We Offer

• Opportunity to work with global clients in the gaming and creative industries.
• Career growth within a rapidly expanding Business Development team.
• Exposure to international projects and industry events.
• A collaborative, innovative, and AI-forward work environment.
• Ongoing learning and professional development opportunities.