Business Director

Who you are

• Significant experience in a senior commercial or client leadership role within a creative/media/agency environment
• Proven track record of driving revenue growth and managing senior client relationships
• Strong understanding of:
• Brand and performance marketing
• Content and creative production
• Automotive / OEM marketing (preferred)
• Experience building pipelines, leading pitches and converting strategic partnerships
• Strong commercial acumen with ability to balance creativity and profitability
• Experience working across multiple markets and cross-functional teams
• Commercially driven and outcome-focused
• Credible at senior OEM stakeholder level
• Strategic thinker with hands-on execution capability
• Strong communicator and storyteller
• Able to operate in a fast-paced, scaling environment
• High ownership mentality with a bias for action

What the job involves

• The Business Director will lead the commercial growth and strategic positioning of Moshi, Carwow’s in-house creative agency serving OEM partners
• This is a senior leadership role responsible for driving revenue, owning key OEM relationships and embedding Moshi as a core part of Carwow’s commercial proposition across markets
• The role will bridge commercial, creative and production teams to ensure Moshi delivers high-impact, scalable creative solutions that drive measurable value for OEM partners
• The Business Director will also play a critical role in shaping Moshi’s operating model, ensuring the agency is structured for growth with clear processes, strong client service and efficient delivery
• 1. Commercial Ownership & Revenue Growth
• Own Moshi’s revenue performance and growth trajectory across all markets
• Identify and unlock new revenue opportunities across:
• Creative campaigns
• Always-on content
• Product launches
• Strategic content partnerships
• Partner with Carwow commercial leadership to embed Moshi into OEM deals and co-funded activity
• Drive revenue diversification beyond one-off projects into longer-term, higher-margin partnerships
• Build clear commercial frameworks (pricing, packaging, margin discipline)
• 2. OEM Client Leadership
• Own senior relationships with OEM marketing stakeholders across key accounts
• Position Moshi as a strategic creative partner, not a production vendor
• Lead:
• Brief development
• Creative solutioning
• Proposal creation
• Pitch presentations
• Translate OEM business objectives into effective creative and content strategies
• Ensure high levels of client satisfaction, retention and upsell
• 3. Pipeline Development & Business Development
• Build and manage a robust Moshi pipeline across all markets
• Work closely with Carwow commercial teams (UK, Germany, Spain) to:
• Identify opportunities within existing OEM partnerships
• Introduce Moshi into early-stage commercial conversations
• Lead proactive outreach and proposal development
• Convert:
• One-off campaigns → repeat engagements
• Repeat engagements → strategic retainers / partnerships
• 4. Operational Structure & Delivery Oversight
• Establish scalable delivery processes to support Moshi growth
• Improve:
• Resource planning and utilisation
• Project workflow and timelines
• Cross-market coordination
• Work closely with creative and production teams to:
• Ensure high-quality output
• Maintain delivery efficiency
• Protect margins
• Introduce clear reporting on project performance (delivery, profitability, client outcomes)
• 5. Team Leadership & Capability Building
• Lead and develop Moshi’s client services and delivery teams
• Define a clear operating structure aligned to growth ambitions
• Build capability across:
• Client servicing
• Commercial thinking
• Creative strategy
• Foster a high-performance culture focused on:
• Accountability
• Quality
• Commercial outcomes
• Key Success Metrics
• Moshi revenue growth (YoY and vs target)
• Contribution to overall Carwow OEM revenue
• Pipeline value and conversion rates
• Client retention and expansion (share of wallet)
• Project profitability and margin improvement
• Delivery performance (on time, on budget, quality)

The application process

• 30-minute virtual Introductory call with our Talent team
• 45-minute virtual Hiring Manager interview
• Take-home exercise, followed by a 1.5-hour onsite interview
• Virtual Values interview with key senior stakeholders

Benefits

• 🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
• 📈 Employee-friendly share options
• 💰 Pension scheme via Royal London - up to 5% company contribution
• ❤️‍🩹 Vitality private healthcare insurance
• 💵 Life Assurance - 4x annual salary
• 💚 Monthly coaching sessions with Spill - our mental wellbeing partner
• 👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
• 🧒🏽 Bubble childcare support and discounted nanny fees for little ones
• 🏖️ 'Work from abroad for a month' annual scheme
• 🧠 Generous learning and development budget
• 🖥️ £500/€550 home office budget