Business Generator

Recruiter: CA Select

Job Ref: Business Generator

Date posted: Wednesday, September 23, 2026

Location: potchefstroom, North-West, South Africa

Salary: R8 000 - R10 000 per month + Commission

SUMMARY: Business Generator

POSITION INFO: About the Role This is a high-impact opportunity to join one of South Africa's most established ICT and business technology providers as a Business Generator. You will serve as the engine of the sales department, identifying B2B opportunities and opening doors for the sales team within a fast-paced, results-oriented environment. This role is designed as a career launchpad, offering a clear trajectory into senior sales and account management positions for high performers. Key Responsibilities Conduct high-volume outbound cold calls to prospective B2B clients across various target sectors. Identify and engage key decision-makers, qualifying opportunities with purpose and confidence. Schedule and hand off high-quality appointments and product demonstrations to the sales team. Maintain accurate and detailed records of all outreach and conversations within the CRM system. Manage a structured pipeline by following up consistently with leads to maintain sales momentum. Collaborate with the marketing and sales departments to refine messaging and improve conversion rates. Meet and exceed weekly activity targets, including calls made and qualified leads generated. Requirements Minimum of 1 year of proven experience in cold calling, telemarketing, or lead generation. A matric certificate is essential; a qualification in Sales, Marketing, or Business is advantageous. Demonstrated track record of meeting or exceeding activity targets and KPIs. Exceptional verbal communication and active listening skills with the ability to handle objections effectively. Proficiency in using CRM systems and sales tracking tools. Strong organizational skills and the ability to work with discipline in a structured B2B environment. Resilient, competitive, and highly motivated by financial rewards and professional growth. What's on Offer Competitive market-related basic salary. Fully uncapped commission structure with significant earning potential from day one. Comprehensive onboarding and continuous coaching from an experienced sales leadership team. A structured career development path with clear promotion opportunities into Sales Executive and Account Management roles. Performance recognition and regular team incentive programmes. The opportunity to represent a world-class portfolio of ICT solutions including Telecommunications, Security, and Managed IT.