Business Growth Executive

Roles & Responsibilities :

• Doctor Emplacement & Detailing: Conducting daily field visits to independent clinics and nursing homes to brief general practitioners (GPs) and consultants on the hospital's specialities, advanced equipment, and clinical milestones.
• Managing Referral Channels: Establishing and managing standard operating procedures (SOPs) for the referral pipeline, ensuring smooth communication when external doctors refer patients for specialized treatment.
• Nursing Home & Clinic Mapping: Systematically surveying assigned territories to map out all local clinics, small nursing homes, and diagnostic labs to expand the B2B network.
• Organizing Free Health Camps: Coordinating with local residential welfare associations (RWAs), community centers, and clubs to set up screening camps (e.g., blood pressure, sugar, cardiac check-ups) to build a patient pipeline.
• Corporate Wellness Tie-ups: Pitching and executing regular health check-up camps, occupational health audits, and wellness seminars at corporate offices within the assigned territory.
• Awareness Drives & Public Relations: Launching localized public health awareness initiatives (e.g., stroke awareness, diabetes control) in highly populated areas or community hubs.
• Patient Guidance & Onboarding: Acting as a personal point of contact for high-value or corporate-referred patients, ensuring they navigate the hospital OPD (Outpatient Department) or admission process without friction.
• Empaneled Vendor Liaison: Pitching to public sector undertakings (PSUs), government bodies, and large private corporate entities to empanel the hospital as an official healthcare provider.
• TPA & Insurance Coordination Support: Relaying critical ground feedback from corporate clients regarding third-party administrator (TPA) and cashless insurance facilities back to the internal billing and administrative teams.
• Industrial Belt Outreach: Visiting manufacturing hubs and factories to pitch tailored annual health checks, emergency trauma support, and ambulance tie-up services.
• Continuing Medical Education (CME) Execution: Planning and setting up localized scientific seminars or CMEs where senior hospital consultants present complex case studies to local medical fraternities.
• Medical Conference Participation: Representing the healthcare brand at regional medical exhibitions, pharmaceutical trade shows, and doctor association meets.
• RWA & Club Engagements: Securing speaking slots for hospital specialists at community clubs or senior citizen forums to position the facility as a trusted neighborhood care provider.
• Daily Call Reporting (DCR): Compiling and logging detailed reports of daily doctor visits, camp outcomes, and regional lead metrics into the CRM software.
• Competitor Strategy Tracking: Monitoring rival hospital pricing structures, newly launched health packages, and field activities in the assigned zone.
• SLA & Ethical Compliance: Ensuring all on-field interactions, distributions of informational brochures, and doctor communications strictly adhere to healthcare advertising regulations and medical council ethics codes.
• BTL Asset Management: Ensuring Below-the-Line (BTL) marketing assets -- such as hospital brochures, doctor banners, standees, and camp flyers -- are prominently displayed at partner clinics and neighborhood points.
• Patient Feedback Loop Management: Gathering ground-level feedback from referred patients and community partners to report service gaps directly to hospital administration.
• Territory Growth Optimization: Analyzing monthly referral data to modify field routes, focusing time and resources on high-yield medical clusters.
• Competitor Tracking: Keeping a close eye on rival products, pricing strategies, and marketing tactics to ensure your brand maintains a competitive edge.
• Reporting: Compiling weekly or monthly performance reports to show Return on Investment (ROI) and identifying which channels are underperforming.