Business Head ( C Suite)

The Sales Head will own the overall digital business P&;L and lead business strategy, AOP planning,

and profitable growth across E-commerce, D2C, Performance Marketing, Customer Retention,

CRM, Business Analytics, Marketplaces, Customer Experience, and other strategic business

verticals. The role requires strong commercial acumen, data-driven decision-making, cross-

functional leadership, and ownership of business performance.

Key Responsibilities

• Own the online business P&L, revenue, profitability, and growth.

• Define business strategy, Annual Operating Plan (AOP), budgets, forecasts, and long-

term growth roadmap.

• Drive growth across D2C, E-commerce, Marketplaces, Performance Marketing, and

emerging business channels.

• Optimize ROAS, CAC, conversion rate, AOV, LTV, customer retention, and overall

customer experience.

• Lead CRM, loyalty, lifecycle marketing, and customer engagement initiatives.

• Analyze business performance, customer behavior, sales trends, and campaign

effectiveness to drive strategic decisions.

• Oversee promotions, forecasting, and business planning.

• Build dashboards, KPIs, and business reports to enable data-driven decision-making.

• Collaborate with Marketing, Product, Technology, Supply Chain, Retail, Finance, and

Customer Experience teams to achieve business goals.

• Build, mentor, and lead high-performing teams across E-commerce, D2C, Performance

Marketing, CRM, Business Analytics, Marketplace Growth, and Customer Experience.

• Drive process excellence, automation, innovation, and operational efficiency.

Qualifications & Experience

• Bachelor's degree; MBA preferred.

• 1015+ years of experience in E-commerce, D2C, Performance Marketing, Business Strategy,

or Digital Business Leadership.

• Proven experience managing P&L, AOP planning, business strategy, and cross-functional

teams.

• Strong commercial, analytical, and leadership capabilities.

• Experience in retail, consumer, fashion, footwear, lifestyle, or FMCG brands preferred.