Business Insights Analyst

About Us:

Trilliant Food & Nutrition is a leading manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent and cutting-edge equipment, we drive innovation and consistently deliver the highest quality products to our customers—first and fast.

Our brand portfolio includes Victor Allen’s®, Dutch Bros® beverages and Nurri™, our better-for-you protein beverage line. We are passionate about beverages – and about building a team that’s just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Our Core Values:

Position Overview:

The Business Insights Analyst will develop the analytical facts required to improve commercial decision-making across Trilliant's brands, customers, and channels.

The role will integrate retailer, syndicated, shipment, promotional, financial, and other available data to measure performance, diagnose drivers, identify opportunities, and generate actionable insights.

The Analyst will partner closely with Revenue Growth Management (RGM), Data Science & Analytics, Sales, Finance, Category Management, Marketing, and Business Units.

Success is defined by the Analyst's ability to move beyond reporting what happened to explain why it happened and what the data suggests should be investigated or considered next.

Responsibilities:

Business Performance Analytics

• Analyze revenue, volume, distribution, velocity, pricing, promotion, assortment, and mix across brands, customers, SKUs, channels, and markets.

• Identify trends, anomalies, opportunities, and performance gaps.

• Conduct root-cause analysis to distinguish between distribution, velocity, pricing, promotion, mix, seasonality, and other performance drivers.

• Develop recurring scorecards and reporting that focuses attention on material business opportunities and risks.

• Proactively identify insights rather than relying solely on incoming analytical requests.

Promotion & Trade Analytics

• Measure baseline performance, promotional lift, incremental volume, cannibalization, post-promotion effects, ROI, and profitability.

• Evaluate performance by customer, SKU, promotional depth, frequency, timing, and mechanic.

• Develop standardized pre/post-event measurement methodologies.

• Identify patterns associated with high- and low-performing promotions.

• Partner with RGM to provide the analytical evidence required to optimize future promotion and trade strategies.

Pricing, Distribution & Assortment Analytics

• Analyze everyday and promotional pricing across products, customers, channels, and competitors.

• Support pricing and elasticity analysis.

• Analyze SKU-level distribution and velocity.

• Evaluate distribution incrementality and SKU productivity.

• Quantify performance following pricing, assortment, or distribution changes.

• Support RGM and Category Management with analysis of assortment and price-pack opportunities.

Data & Analytical Tools

• Integrate data from syndicated sources, retailer platforms, internal shipment data, TPM, financial systems, and other commercial data sources.

• Develop scalable dashboards, models, scorecards, and analytical tools.

• Establish consistent definitions and methodologies for commercial KPIs.

• Partner with Sales Operations and other data owners to identify and resolve data-quality gaps.

• Reduce manual reporting through repeatable analytical processes and automation.

Advanced Analytics

• Partner with the Director of Data Science & Analytics on advanced methodologies where appropriate, including statistical modeling, elasticity, incrementality, forecasting, experimentation, and causal analysis.

• Support development and validation of analytical models used in commercial decision-making.

Qualifications:

• Bachelor's degree in Analytics, Finance, Economics, Statistics, Marketing, or related discipline, required.

• 3–6+ years of CPG analytics, commercial analytics, category analytics, RGM analytics, or related experience.

• Experience with Circana, NielsenIQ, retailer data platforms, or similar sources.

• Advanced Excel and Power BI or comparable visualization capabilities.

• Understanding of CPG pricing, promotion, distribution, velocity, assortment, and trade economics.

• Experience measuring promotional effectiveness and ROI.

• Strong analytical problem-solving and ability to communicate insights clearly.

Hours, Location and Pay:

We offer a competitive base pay rate and benefits package for full-time employees. This role works Monday-Friday at our Little Chute, WI manufacturing facility.

Physical and Mental Demands:

• While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.

• Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.

• Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.

Safety Statement:

At Trilliant and Horseshoe, safety is every employee’s first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.

Disclosures:

• The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

• Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.

• Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.

• Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.

• EEO/AA including Vets and Disabled

• If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information.

• Trilliant Food and Nutrition and Horseshoe Beverage are Equal Opportunity Employers.

• The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.