Business Manager- Mobile Arbitrage (GLOBAL)

What you'll do:

1. Research and Spread Identification

Identify high-paying offers and monetisation channels such as search feeds, native ad widgets, lead-generation and mobile offers.

Calculate EPC, payout, and margin per geo to set maximum buy-side CPC / CPI caps.

Track Global market opportunities primarily India, SEA, LATAM and emerging Geo’s.

2. Campaign Launch and Traffic Buying

Plan, launch, and manage campaigns on multiple platforms (partnered).

Configure targeting (geo, demographics, device, OS, placements) to find underpriced traffic.

Run structured creative and angle tests with high-volume variations to lower CPC and lift CVR.

Maintain a weekly testing calendar and deliver agreed test velocity.

3. Routing and Monetisation

Coordinate landing pages, bridge pages, and feed setups to maximise revenue per visitor.

Work with partners on tracking, post backs, and attribution accuracy.

Monitor traffic quality, fraud signals, and compliance with platform policies.

4. Optimisation and Scaling

Review performance daily (spend, revenue, ROI, EPC, CPC, CVR).

Cut losers fast using predefined stop-loss rules.

Scale winners by raising budgets before audience fatigue or rising costs erode margin.

Own campaign-level P&L and deliver against ROI and margin targets.

5. Platform and Partner Management

Build relationships with platform reps, networks, and publishers to secure better rates, early access, and support.

Escalate policy, account, and tracking issues quickly.

6. Reporting and Collaboration

Share weekly and monthly performance reports, learnings, and scale plans.

Document winning plays (geos, angles, creatives, sources) to build a repeatable playbook.

What we expect:

4–6 years of hands-on media buying or performance marketing experience; mobile arbitrage, affiliate, or Ad network background strongly preferred.

Proven record of managing significant daily ad spend at positive ROI.

Strong command of EPC, CPC, CPI / CPA, CVR, ROI, and margin calculations.

Hands-on experience with OEM platforms and in-app/OEM DSPs.

Working knowledge of tracking tools (trackers, postbacks, MMPs).

Comfortable making fast, data-backed decisions under uncertainty.

Strong Excel / Google Sheets and dashboard fluency.

Good to Have

Experience in APAC/Global markets.

Exposure to search feed, lead-gen, or app install arbitrage.

Understanding of ad fraud detection and traffic quality controls.

Experience working with an in-house analyst on testing frameworks.

Remote option available: No