Business Relation Executive

Role & responsibilities

• Develop and execute corporate communication and PR strategies for Exhibition Showcase.
• Draft and distribute press releases, corporate announcements, media notes, company profiles, and official statements.
• Build and maintain relationships with journalists, editors, media houses, industry associations, organisers, and key stakeholders.
• Identify opportunities for media coverage, interviews, features, partnerships, and brand visibility.
• Coordinate with internal teams to gather information and develop accurate corporate communication.
• Manage communication with exhibition organisers, associations, industry leaders, sponsors, and business partners.
• Support the planning and execution of PR campaigns, media campaigns, industry initiatives, and corporate events.
• Prepare communication material for LinkedIn, newsletters, websites, presentations, and other digital channels.
• Coordinate interviews and leadership communication with senior industry professionals.
• Maintain a database of media contacts, industry stakeholders, partners, and communication opportunities.
• Monitor relevant industry news, media coverage, and competitor communication.
• Track media coverage and prepare PR and communication reports.
• Ensure consistency in Exhibition Showcases brand voice, messaging, and corporate identity.
• Support crisis communication and reputation management when required.
• Work closely with the Editorial, Business Development, Social Media, and Events teams.

Preferred candidate profile

• Excellent written and verbal communication skills.
• Strong command of English grammar and professional writing.
• Good PR, media relations, and stakeholder management skills.
• Strong research and networking abilities.
• Ability to draft professional press releases, emails, corporate profiles, and announcements.
• Confidence in communicating with senior professionals and industry leaders.
• Good understanding of LinkedIn and other professional communication platforms.
• Ability to manage multiple assignments and meet deadlines.
• Strong interpersonal and relationship-building skills.
• Attention to detail and professional follow-up skills.

Preferred Background

Candidates with experience or interest in the following areas will be preferred:

• Public Relations
• Corporate Communications
• Media Relations
• B2B Media
• Exhibitions & Trade Shows
• Events & MICE
• Travel & Tourism
• Hospitality
• Business Journalism
• Marketing Communications
• Brand Communications