Business Sales Manager - B2B

Main Responsibilities, Authorities & Accountabilities

Requirements , Skills & Competencies

Bachelors degree in Engineering, Business Administration, Marketing, or a related field (MBA preferred).

• 6-10 years of B2B sales experience in the electrical, wire & cable, or industrial products sector.
• Strong understanding of wire and cable products, specifications, and applications.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.
• Adaptability to dynamic market conditions.

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Accountabilities

Responsibilities

Authorities

Sales Target Achievement

• Achieve primary and secondary sales targets in the assigned territory.

• Ensure timely collection of dues from customers and dealers.

• Plan and execute sales strategies.

Approve customer-specific sales plans within defined limits.

Customer Base Expansion

• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop extraction plans.

Recommend and finalize dealer appointments based on market analysis.

Market Intelligence

Provide regular updates on competitor activities and market trends.

Share insights with internal teams for strategic planning.

Suggest changes to sales approach based on competitor analysis.

Key Account Management

Work closely with identified key accounts to build brand preference.

Maintain strong relationships with high-potential clients.

Customize engagement plans for key accounts.

• Escalate strategic account issues to leadership.

Promotional Activities

• Conduct in-house seminars, product presentations, and promotional events at regular intervals.

Approve event formats and coordinate with marketing for execution.

Network Expansion

Expand dealer network based on territory potential.

Ensure proper coverage and service levels across the region.

Recommend new dealer locations and support onboarding process.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.