Business Strategy Analyst

Job Summary

The Business Strategy Analyst serves as a strategic business partner within the Project Management Office (PMO), supporting all business divisions in driving sustainable business growth and operational excellence. The role is responsible for analysing market trends, commercial performance, sales processes, and business opportunities to provide data-driven insights and strategic recommendations to Management.

Acting as an internal consultant, the Business Strategy Analyst identifies improvement opportunities, leads cross-functional commercial initiatives, and ensures strategic decisions are supported by meaningful analysis and measurable outcomes. The role works closely with Sales, Marketing, Service, Operations, Finance, and other business functions to enhance commercial performance across the organisation.

Key Responsibilities

1. Business Strategy & Market Intelligence

• Conduct market research and analyse industry trends, competitor activities, customer behaviour, and emerging market opportunities.
• Identify potential business growth opportunities and provide strategic recommendations to Management.
• Monitor market developments and recommend initiatives to strengthen the Company's competitive position.
• Support Management in evaluating new products, services, markets, and commercial opportunities.

1. Business Performance Analysis

• Analyse commercial performance, including sales revenue, profitability, customer acquisition, conversion rates, product performance, and market share.

• Identify business performance gaps and recommend corrective actions to improve overall commercial results.

1. Sales Process Optimisation

• Monitor customer engagement and sales activities to identify inactive or dormant customer accounts.
• Analyse the reasons for inactive customer accounts, including missed follow-ups, declining business, or other contributing factors.
• Work closely with Sales personnel to understand the root causes of inactive accounts and provide recommendations to improve customer follow-up and account management practices.
• Track the effectiveness of customer reactivation initiatives and report progress and outcomes to Management.

1. Business Reporting & Performance Monitoring

• Develop, maintain, and enhance Business dashboards and management reports.
• Prepare monthly / quarterly, and annual commercial performance reports.
• Conduct sales retrospectives to identify successes, challenges, lessons learned, and improvement opportunities.
• Track key performance indicators (KPIs) and monitor progress against business objectives.
• Present findings, trends, and recommendations to Management in a clear and actionable manner.

1. Strategic Projects & Business Improvement

• Participate in strategic projects assigned by Management.
• Coordinate cross-functional initiatives involving Sales, Marketing, Service, Finance, Operations, Supply Chain, and other departments.
• Ensure project objectives, timelines, and deliverables are achieved effectively.
• Support change management and business transformation initiatives across commercial functions.

1. Stakeholder Collaboration

• Act as a strategic advisor to commercial leaders by providing objective analysis and recommendations.
• Collaborate with department key persons to identify business challenges and improvement opportunities.
• Facilitate discussions between cross-functional teams to ensure successful implementation of strategic initiatives.
• Build strong working relationships across all business units to support organisational goals.

1. Continuous Improvement

• Promote a culture of continuous improvement throughout business operations.
• Benchmark industry best practices and recommend innovative approaches to improve business performance.
• Evaluate the effectiveness of implemented initiatives through measurable performance indicators.
• Continuously identify opportunities to enhance operational efficiency and business effectiveness.

Requirements

• At least a Bachelor's Degree in Business Administration, Business Analytics, Economics, Marketing, Engineering, Project Management, Operations Management, Data Analytics, or a related discipline.
• At least 3 years of experience in Commercial Strategy, Business Analysis, Sales Operations, Management Consulting, PMO, Business Improvement, Operational Excellence, or a related role.
• Experience in analysing business performance and driving improvement initiatives.
• Experience working across multiple business functions is an added advantage.
• Exposure to industrial, engineering, manufacturing, marine, power generation, or technical industries will be advantageous.

Preferred Attributes

• Strong analytical and critical thinking abilities.
• Advanced Microsoft Excel and PowerPoint skills.
• Strong presentation and report-writing skills.
• Excellent problem-solving and project coordination capabilities.
• Strategic and commercial mindset.
• Strong business acumen.
• Excellent communication and interpersonal skills.
• Ability to influence stakeholders at different organisational levels.
• Highly organised with strong attention to detail.
• Self-driven, proactive, and results-oriented.