Café General Manager & Business Development

We are looking for an experienced and highly motivated Café General Manager & Business Development professional with strong experience in café/restaurant operations, business development, marketing, cost control, events, and overall business growth.

This is not a traditional Café Manager role. We are looking for someone who can manage the business, develop the concept, increase sales and profitability, create new opportunities, and continuously improve the overall customer experience.

Key Responsibilities

1. Café Operations & Management

• Manage all day-to-day café operations and ensure smooth and efficient workflow.
• Lead, manage, and develop the team while implementing and monitoring SOPs.
• Maintain high standards of product quality, service, hygiene, and customer experience.
• Set and monitor KPIs for different departments and team members.
• Manage staff schedules, attendance, productivity, and performance.
• Identify operational issues and ensure they are resolved effectively.
• Ensure compliance with company policies, procedures, and operational standards.

2. POS & Sales Systems

• Strong hands-on experience with POS systems used in cafés and restaurants.
• Manage and update menus, modifiers, add-ons, discounts, and promotions through the POS.
• Monitor daily, weekly, and monthly sales reports.
• Analyze sales by product, time period, sales channel, payment method, and other relevant metrics.
• Monitor voids, refunds, complimentary items, discounts, and cancellations.
• Reconcile POS sales with cash, card payments, online payments, and delivery platforms.
• Identify discrepancies, errors, or irregularities in sales and transaction reports.

3. Delivery Platforms

• Strong practical experience managing food delivery platforms such as:
• Talabat, Noon Food, Keeta, Deliveroo, Careem, and other similar platforms.
• Manage and update menus, prices, product images, modifiers, and offers across delivery platforms.
• Monitor orders, cancellations, refunds, customer complaints, and operational issues.
• Monitor customer ratings and reviews across delivery platforms.
• Analyze sales performance by platform and understand commissions and the actual cost of each sales channel.
• Monitor promotions and discounts offered through delivery platforms and calculate their impact on profit margins.
• Optimize the café's performance on delivery platforms through menu optimization, pricing, offers, and product presentation.
• Monitor delivery KPIs such as preparation time, cancellation rate, order accuracy, and customer ratings.
• Ensure delivery platform menus, prices, and products are properly aligned with the POS and inventory system.4. Cost Control & Profitability
• Calculate and monitor Food Cost, Beverage Cost, COGS, and Labor Cost.
• Prepare and review P&L reports and monitor expenses and profitability.
• Control and minimize wastage and identify the root causes of waste.
• Implement procedures to reduce food and beverage waste and continuously monitor results.
• Monitor portion control, recipe costing, and product yield.
• Monitor voids, complimentary items, staff meals, discounts, and other potential sources of loss.
• Analyze the cost and profitability of each product and recommend appropriate pricing.
• Analyze profitability by sales channel, including Dine-in, Takeaway, Delivery, and Events.
• Recommend menu changes based on sales performance and profit margins.

5. Inventory & Procurement

• Manage and control inventory on a daily basis.
• Implement proper stock-taking and inventory control procedures.
• Monitor par levels and ensure timely purchasing and replenishment.
• Review purchasing prices and compare supplier quotations.
• Negotiate with suppliers to secure competitive prices and favorable terms.
• Minimize overstocking, slow-moving items, spoilage, and expired products.
• Ensure proper storage procedures are followed to minimize product loss and waste.

6. Sales & Business Development

• Develop strategies to increase sales and average transaction value.
• Analyze daily, weekly, and monthly sales performance.
• Identify best-selling and underperforming products and take appropriate action.
• Create promotions, bundles, upselling strategies, and special offers to increase revenue.
• Identify new revenue streams and business opportunities.
• Contribute to menu and concept development based on market trends and customer preferences.
• Monitor competitors, pricing, market trends, and industry developments.
• Continuously develop new ideas to increase traffic, sales, and profitability.

7. Marketing & Paid Advertising

• Develop and execute the café's marketing plan.
• Manage and monitor paid advertising campaigns.
• Understand targeting, campaign objectives, audience segmentation, and performance optimization.
• Monitor key marketing metrics such as CPL, CPA, ROAS, and campaign ROI.
• Coordinate with content creators, photographers, influencers, and marketing partners.
• Develop creative ideas for content, campaigns, promotions, and seasonal activations.
• Monitor social media performance and convert engagement into actual visits and sales.

8. Branding & Design

• Strong sense of design, branding, and visual identity.
• Ability to brief, guide, and manage designers and creative teams.
• Review and oversee marketing and branding materials.
• Contribute ideas for improving the café's overall brand experience and ambience.
• Work on the development of menus, packaging, signage, promotional materials, and other brand assets.
• Continuously identify opportunities to improve the look, feel, and overall concept of the café.

9. Events & Activations

• Develop and organize events, activations, and special experiences at the café.
• Identify and approach brands, influencers, companies, communities, and potential partners for collaborations.
• Build strategic partnerships and collaborations that increase footfall and sales.
• Develop ideas for seasonal events, special occasions, launches, and promotional activations.
• Manage events from concept development through execution and measure their performance and ROI.

10. Customer Experience

• Monitor customer feedback, reviews, ratings, and overall satisfaction.
• Develop initiatives to continuously improve the customer experience.
• Handle major customer complaints and ensure effective resolution.
• Monitor service quality, speed of service, cleanliness, hospitality, and overall customer journey.
• Develop strategies to increase customer retention and repeat visits.

11. Café Development

• Continuously identify opportunities to improve and develop the café.
• Recommend improvements to the layout, ambience, customer flow, and overall experience.
• Evaluate proposed changes based on cost, feasibility, and expected return on investment.
• Coordinate and monitor development projects while ensuring budget and timeline targets are met.

Requirements

• Proven experience managing cafés, restaurants, or hospitality businesses.
• Strong hands-on experience in operations and team management.
• Strong experience with restaurant/café POS systems.
• Practical experience with Talabat, Noon Food, Keeta, Deliveroo, Careem, or similar delivery platforms.
• Strong understanding of costing, P&L, Food & Beverage Cost, and profitability.
• Proven experience in inventory, procurement, and waste control.
• Experience in digital marketing and paid advertising.
• Good understanding of branding, design, and visual identity.
• Experience in organizing events, activations, partnerships, and collaborations.
• Strong leadership and people-management skills.
• Commercial mindset with a strong focus on numbers, performance, and profitability.
• Creative, analytical, proactive, and hands-on personality.
• Ability to turn ideas into practical plans, execution, and measurable results.
• Proficiency in Excel, Google Sheets, POS, and reporting systems.
• Strong analytical and reporting skills with the ability to make data-driven decisions.

The Person We Are Looking For

We are looking for someone who can run the café as if it were their own business.

Someone who doesn't simply wait for instructions, but can identify problems, analyze them, propose solutions, take action, and follow up on the results.

We value someone who combines:

Operations + Business Development + Marketing + Cost Control + Events + Creativity + Commercial Thinking.

How to Apply

Please send your CV along with a brief summary of your previous experience.

Candidates are encouraged to provide examples of cafés or restaurants they have helped to develop, increase sales, improve profitability, reduce costs/wastage, or improve overall operations.

الراتب المدفوع: AED١٫٠٠ لكل شهر

موقع العمل: بشكل شخصي