Campaign Analyst

Job Overview

The Campaign Analyst plans, executes, and analyzes end-to-end marketing campaigns to drive Online Marketplace growth across digital channels. As the operational backbone of marketplace expansion, this role translates seller programs and promotions into high-impact campaigns, manages multi-channel executions, and leverages performance data to optimize future strategy.

Key Responsibilities

1. Integrated Campaign Strategy & Launch

• End-to-End Campaign Management: Ideate, plan, and execute marketplace campaigns (brand promos, payday and double digit activations) across digital channels and physical stores.
• Commercial Briefing & Alignment: Create campaign briefs that align graphic design, copywriting, and agency deliverables  that drive traffic and sales.
• Campaign Delivery & Regulatory Compliance: Lead marketplace launches across all rollouts, manage production timelines with internal/agency partners, and process required DTI promo permits.

2. Multi-Channel Setup & Digital Marketing

• Digital Traffic & Media Setup: Build and run digital plans across paid, owned, and social channels (Meta, Google, TikTok), regularly iterating on creative and targeting to boost conversion.
• CMS & CRM Operations: Schedule banners and homecards in Magento, post content via Meta Business Suite, and deploy targeted email/SMS/Viber sends in Salesforce Marketing Cloud.
• Tracking & Optimization: Set up end-to-end tracking (UTMs, Bitly) across all campaigns to ensure clean, accurate performance attribution.

3. Marketplace Visibility & Strategic Partnerships

• Marketplace Merchandising & Visibility: Plan and execute high-visibility placements, seller storefront features, and campaign landing pages within the Online Marketplace to maximize conversion and on-site discovery.

Creative & Content Alignment: Direct internal creative teams, agencies, and external creators to ensure all promotional assets match campaign calendars, marketplace guidelines, and seller priorities.

• Influencer & Media Management: Identify, negotiate, and manage relationships with digital influencers, creators, and online publications to drive qualified external traffic directly to marketplace listings.

4. Analytics & Market Insights

• Data Analysis & Reporting:  Perform simple data analysis to understand customer journeys, measure key campaign metrics, and identify what drives sales. Check campaign performance using Mixpanel, CRM, and ad channel metrics to create simple, actionable post-campaign reports.
• Market Trends: Monitor e-commerce trends and shopper behavior to recommend easy-to-implement growth ideas for the Online Marketplace.

Requirements & Skills

• Experience: 1–3 years in campaign coordination, digital marketing, or marketing analytics (omni-channel or e-commerce marketplace preferred).
• Technical Skills: Hands-on experience with CMS platforms (Magento), Meta Business Suite, Salesforce Marketing Cloud (or similar CRM), analytics tools (Mixpanel, Google Analytics, or similar platforms), ad platforms (Meta, Google, TikTok), and tracking tools (UTMs, Bitly).
• Analytical Mindset: Ability to track and perform simple data analysis, and translate raw campaign data into clear, actionable reports.
• Organization & Communication: Detail-oriented with solid project tracking and communication skills to manage deadlines across cross-functional partners.

Work Arrangement:

This role follows a hybrid work model, requiring two (2) days onsite at our Aseana City, Parañaque office and allowing three (3) days work from home each week

About Us:

SnapMart is the Philippines’ fastest growing and leading online grocery platform, offering end-to-end eCommerce tailored solutions for its partners (https://landers.ph) to provide our customers with an unparalleled selection of fresh food, household essentials delivered to your door in the 2h delivery window of your choice.

Our Landers Superstore app is now available for download on the App Store and Google Play! Download and order now!

We are looking for superstars to join now our customer-employee-technology and data-driven family!