Campaign & Creative Manager

Campaign & Creative Manager

Role Purpose

The Campaign & Creative Manager drives audience engagement by connecting target groups with powerful brand messaging through high-impact marketing initiatives. By unifying creative strategy and art, seamlessly align day-to-day production including copy, design, and video with overarching business and revenue goals. Furthermore, the role manages the entire project lifecycle, expertly overseeing campaigns from initial concept and budgeting through real-time execution and comprehensive post-campaign analysis.

Key Responsibilities:

• Serve as the guide on the bigger picture by creating and leading multi-platform marketing and advertising plans, making sure every strategy speaks directly to what the target audience needs while pushing the main brand messages forward.
• Oversee the visual and written style of the company by directing, reviewing, and approving all ads, graphics, writing, and videos, which ensures brand voice is strong and consistent across every single channel.
• Take full ownership of financial decisions and team planning by deciding where money is spent, keeping close track of all costs, and managing the workloads of the creative team.
• Lead the way in tracking how well the campaigns perform by constantly checking key numbers, running split tests to see what works best, and using simple data insights to change live campaigns for better results.

Success Metrics

• Delivering strong revenue returns relative to allocated campaign budgets.
• Meeting or exceeding click-through rates (CTR), lead generation goals, and audience acquisition targets.
• Completing creative production milestones and campaign launches without schedule overruns.
• Maintaining unified messaging and high aesthetic standards across all public touchpoints

Experience Requirements

• 5+ years of experience in digital marketing, advertising, or creative project management.
• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Hands-on experience with marketing analytics tools, digital ad platforms, and project management software.
• Proven track record of guiding cross-functional teams or external agency partners.
• Experience in entertainment, gaming, lifestyle, consumer apps, fintech, e-commerce, or fast-moving digital brands is preferred.

Key Capabilities

• Ability to interpret consumer data, metrics, and market trends to refine strategies.
• Strong foundational knowledge of graphic design, storytelling, and multimedia production principles.
• Exceptional organization skills to juggle multiple simultaneous campaigns and tight deadlines.
• Clear articulation of creative feedback and cross-team coordination.

Ideal Candidate

The ideal candidate for a Campaign and Creative Manager is a strategic and visionary leader who seamlessly blends data-driven marketing analytics with innovative storytelling to launch high-impact brand campaigns.