Campaign & Martech Manager

Role & responsibilities

Campaign Management

• Plan, execute, and optimize multi-channel marketing campaigns (digital, social, email, etc.)
• Collaborate with creative, media, and analytics teams to ensure campaign effectiveness
• Monitor campaign performance and generate actionable insights for continuous improvement

Project Management

• Lead end-to-end project execution for marketing initiatives, ensuring timely delivery and alignment with business goals
• Develop detailed project plans, timelines, and resource allocation
• Coordinate with internal stakeholders and external vendors/agencies

Presentation & Communication

• Create compelling presentations for internal reviews, leadership updates, and client pitches
• Translate complex data and strategies into clear, visually engaging formats
• Present campaign results and martech performance to senior leadership

Martech Tools & Automation

• Manage and optimize marketing technology stack (CRM, automation platforms, analytics tools)
• Drive integration and usage of tools like Salesforce, HubSpot, Adobe Experience Cloud, etc.
• Ensure data hygiene, segmentation, and personalization strategies are effectively implemented

AI Bots & Chatbot Management

• Oversee development and deployment of AI-powered chatbots for customer engagement
• Collaborate with tech teams to define bot workflows, intents, and user journeys
• Monitor bot performance and continuously improve based on analytics and feedback

Qualifications & Skills:

• Bachelors/Master’s degree in Marketing, Business, or related field
• 5–8 years of experience in campaign management, martech, or digital marketing
• Strong understanding of marketing automation, CRM, and analytics platforms
• Experience with chatbot platforms (e.g., Dialogflow, Microsoft Bot Framework, etc.)
• Excellent project management and organizational skills
• Strong presentation and communication abilities
• Analytical mindset with a focus on performance metrics and ROI

Preferred Attributes:

• Certification in project management (PMP, Agile, etc.) or martech tools
• Experience in AI/ML applications in marketing
• Ability to work in a fast-paced, cross-functional environment
• Creative problem-solver with a proactive attitude