Campaign Developer

Job Summary

Overview About Business Unit: The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle - from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more. As a Campaign Developer, your role will involve building multi-channel marketing campaigns, creating functional specifications, developing campaign flowcharts and workflows, and conducting unit and end-to-end testing, as well as overseeing the successful deployment of these campaigns. You will act as a bridge between clients and internal technical delivery teams, ensuring smooth communication and execution.

The Campaign Develoepr (AJO, ACC, AEP) role within the Marketing Platform team is pivotal in driving client value through the implementation of marketing platforms for driving campaigns. This position focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI.

Responsibilities

• Ensure thorough understanding of client requirements for successful campaign execution.
• Use visual aids for comprehensive solution design and audience analysis.
• Prepare mock data to facilitate efficient testing processes.
• Ensure target audience attributes are well-understood for personalized campaigns.
• Prepare estimated audience/segment counts to guide campaign strategy.
• Configure metadata for precise campaign tracking and reporting
• Implement data flow logic for efficient campaign management.
• Develop email templates and content using MARTECH tools.
• Construct email content through scripting languages like Ampscript and JavaScript.
• Develop test cases and conduct thorough testing of marketing campaigns.
• Perform peer reviews to ensure campaign alignment with client requirements.
• Build QC/SQL scripts for campaign setup and execution.

Qualifications

• 4-year college degree in a technical field or equivalent Adobe campaign related certification is must.

Required Technical Skills

• Experience in technology with Marketing technologies (AJO, ACC,)
• 1 years minimum of experience with AJO platform and more than 2+ years working on Campaign implementations or manage project.
• Hands on experience on the Adobe Campaign tool is an added advantage
• 1+ years of SQL development experience including.
• 1+ years of scripting/programming experience (JavaScript preferred)
• Eager to learn new applications of traditional technologies.
• Able to articulate and convey technical concepts to a mixed audience.
• Familiarity with enterprise software and project implementation life cycles is a plus.
• Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.