Campaign Management Senior Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Senior Analyst
**Qualifications:**Any Graduation

**Years of Experience:**5 to 8 years

About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? The Campaign Specialist is responsible for executing and managing end-to-end multi-channel marketing campaigns, ensuring timely delivery, quality adherence, and performance optimization. The role works closely with brand, analytics, CRM, and technology teams to deliver personalized, data-driven customer experiences across channels.The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? Relevant years in Campaign Management / Marketing Operations - Experience in end-to-end campaign lifecycle - Exposure to multi-channel marketing•Education: Bachelor’s degree in marketing, Business, Technology, or related field Experience with CRM/campaign tools (Adobe Campaign, SFMC, Marketo, Braze, Eloqua) - Knowledge of SQL, HTML/CSS (preferred) - Understanding of data structures and campaign workflows - Strong analytical and communication skills - Ability to work in SLA-driven environments

Roles and Responsibilities: •Execute and manage multi-channel campaigns (Email, Push, SMS, Web, CRM) - Build audience segments, workflows, and deploy campaigns - Conduct QA, UAT, and ensure error-free execution - Manage campaign tracking, documentation, and reporting - Analyze campaign performance and optimize using insights - Collaborate with cross-functional stakeholders - Identify automation and process improvement opportunities•Nice to Have - Experience in Retail and Consumer Goods (RCG) campaign ecosystems - Exposure to personalization and customer journey orchestration - Certifications in marketing automation platforms Key Success Metrics - Campaign SLA adherence - Campaign accuracy and quality - Engagement and conversion metrics - Stakeholder satisfaction

Any Graduation