Campaign Management Specialist

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Specialist

**Qualifications:**Any Graduation

**Years of Experience:**7 to 11 years

What would you do We are looking for a strategic and results-driven Digital Marketing Team Lead to join our growing marketing team. In this role, you will lead, mentor, and inspire a team of digital marketing professionals, while driving the execution of high-impact digital marketing campaigns. You will leverage your experience in digital marketing to manage a diverse set of channels (e.g., SEO, SEM, social media, email marketing, content, etc.) to grow our brand presence and generate leads

• Team Leadership Management:
  Lead, motivate, and manage a team of digital marketers. Foster a collaborative and high-performance culture through coaching, mentoring, and regular performance evaluations.

• Digital Strategy Development:
  Develop and implement comprehensive digital marketing strategies aligned with overall business goals. Analyze market trends, customer behaviors, and competitive landscape to craft data-driven marketing plans.

• Campaign Management:
  Oversee the execution of multi-channel marketing campaigns across paid search, SEO, social media, email marketing, and more. Optimize campaigns for maximum ROI, performance, and brand engagement.

• Performance Analysis Reporting:
  Track and analyze the performance of digital marketing campaigns using key performance indicators (KPIs). Provide regular reports on campaign performance, trends, and insights to senior leadership.

• Collaboration Cross-functional Work:
  Work closely with other teams such as Content, Design, Sales, and Product to ensure that digital campaigns are aligned with business objectives and customer needs.

• SEO SEM Strategy:
  Oversee SEO efforts, ensuring that website content is optimized for organic search and high rankings. Manage SEM campaigns to drive paid search traffic, ensuring optimal budget allocation.

• Social Media Strategy Content Creation:
  Direct social media strategy and oversee content creation for various platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), focusing on audience growth, engagement, and brand

• Lead Generation Conversion Optimization:
  Develop strategies to generate leads through digital channels, optimizing landing pages and funnels for better conversion rates. Focus on maximizing the customer acquisition and retention journey.

• Budget Management:
  Manage and allocate the digital marketing budget, ensuring cost-effectiveness and alignment with business priorities. Continuously assess campaign spending and performance to ensure profitability.

• Stay Ahead of Trends:
  Keep up to date with the latest digital marketing trends, tools, and best practices. Implement new tactics and technologies that can improve performance and enhance brand presence.

• 5+ years of experience in digital marketing, with at least 2+ years in a leadership or management role. Proven track record of successful digital marketing campaigns and driving business growth.

• Education:

• Bachelors degree in marketing, Business, Communications, or related field (or equivalent experience).

• Expertise in SEO, SEM, Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, email marketing platforms (e.g., Mailchimp, HubSpot).

• Strong leadership and team management skills.

• Ability to interpret and act on data insights (Google Analytics, A/B testing, etc.).

• Knowledge of content marketing, UX/UI best practices, and conversion rate optimization.

• Strong understanding of digital marketing trends, platforms, and tools.

• Creative thinking with a focus on measurable results.

  Preferred Experience:

• Experience with marketing automation platforms (e.g., HubSpot).

• Familiarity with CRM systems (e.g., Salesforce).
  Experience with video and multimedia content creation.

• Knowledge of HTML/CSS and web design principles

• In this role you are required to do analysis and solving of moderately complex problems

• May create new solutions, leveraging and, where needed, adapting existing methods and procedures

• The person would require understanding of the strategic direction set by senior management as it relates to team goals

• Primary upward interaction is with direct supervisor

• May interact with peers and/or management levels at a client and/or within Accenture

• Guidance would be provided when determining methods and procedures on new assignments

• Decisions made by you will often impact the team in which they reside

• Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture

• Please note that this role may require you to work in rotational shifts