Campaign Manager

Role & responsibilities

• Create paid ad campaigns on Search Engine Marketing channels such as Google AdWords Search, Display, Remarketing, etc., Programmatic Ads, and Yahoo Ads.
• Create paid Social Media Ad Campaigns on Facebook, Instagram, LinkedIn, Twitter and also Mobile Network Ads.
• Create effective Ad Copy for all SEM and social channels.
• Effectively use Google Analytics and Google Console to optimise campaigns and improve PPC/CPA.
• Create performance reports for each ad campaign created on different channels and then optimise the spend and performance.
• Plan and execute various digital campaigns to maximise reach and recall.
• Email Marketing Manager is responsible for planning, developing, implementing and maintaining the overall company's email marketing strategy.
• Hands-on experience handling display campaigns and native ads campaigns.
• Agency experience and a candidate who has handled a large number of campaigns are preferred.

Preferred candidate profile

• Develop and manage digital marketing campaigns.
• In-depth experience with Google, Facebook, LinkedIn, Instagram and Twitter advertising products.
• A strong track record in measured consumer campaigns.
• Familiarity with planning, implementing and analysing online marketing campaigns across various digital marketing channels.
• Create and execute email-based marketing campaigns.
• Proven track record of delivering tangible results within their respective functions.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Proficiency with AdWords Editor, Google Analytics and Adobe Omniture.
• Design and implement direct email marketing campaigns.
• Analyse email campaigns and suggest improvements.

Perks and benefits

• Opportunity to work on diverse digital marketing campaigns across leading platforms.
• Hands-on exposure to Google, Meta, LinkedIn, Instagram, and other digital marketing channels.
• Opportunity to work with real-time campaign data and performance analytics.
• Gain experience in planning, executing, and optimising performance-driven campaigns.
• Collaborative and growth-oriented work environment.
• Opportunities for learning, skill development, and career growth.
• Exposure to multiple industries, brands, and marketing strategies.