Campaign Manager

About the Role

We are looking for a detail-oriented and proactive CLM Operations Executive to join the Paytm for

Business Campaign Lifecycle Management (CLM)central team. In this role, you will be responsible for

the end-to-end execution of Off-deck (whatsapp, Push, SMS, Emailer) and On-deck (banners, icons,

etc) campaigns across multiple channels using CleverTap. You will collaborate closely with Category,

Growth, and Traffic teams to ensure campaigns are set up accurately, approved on time, and

monitored for performance.

Key Responsibilities

Campaign Execution & Management

• Create, configure, and publish campaigns on CleverTap across Push (Override, Lifecycle,

Nodedupe, Event-based), Email, SMS, Chat, and WhatsApp channels.

• Set up and manage CleverTap Journeys, including event-based triggers, audience

segmentation, and multi-step flows.

• Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native

Display).

Data Fetching & Validation

• Fetch and validate campaign base sizes using CleverTap's segment builder and cross-

reference against push campaign base size checks.

• Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs, and image

specs before campaign scheduling.

• Monitor campaign delivery metrics post-launch; flag anomalies such as unusual drop in reach or

delivery rates (expected benchmark: 5060% delivery/acquiry).

• Pull and verify data from the Campaign Tracker, Traffic Approval Sheet, and Allocation Team

Sheet to ensure alignment.

• Ensure all campaigns have a valid Label ID from the CLM Category List, and that CategoryId

and CategoryName key-value pairs are correctly mapped (case-sensitive).

Quality Control & Scheduling

• Perform QC checks as per the Campaign SOP before scheduling any campaign.
• Conduct banner QC in line with Banner SOP guidelines, verifying image specs, deeplinks, and

widget types.

• Test campaigns during permitted testing hours (7:00 AM–10:00 PM) using the designated test

webhook.

Required Skills & Qualifications

CleverTap Expertise (Mandatory)

• Hands-on experience with CleverTap for campaign creation, audience segmentation, and

channel configuration.

• Proficient in setting up Events and Journeys in CleverTap, including multi-step flows, event

triggers, and user property filters.

• Understanding of CleverTap concepts: Native Display, Push campaigns, cascade mode, sub-

contexts, frequency capping, and DND settings.

• Familiarity with webhook configuration (live and test) for Push, Email, SMS, WhatsApp, and

Chat channels.

• Hands-on with AI usage to execute more campaigns in shorter duration.
• Basic understanding of other communication tools like Meta/WhatsApp, ConnectPlus (Tokom).

Data Fetching & Analytical Skills

• Ability to fetch, validate, and cross-reference campaign data from multiple trackers and sheets

(Google Sheets / Excel).

• Basic understanding of segmentation logic: user properties, behavioral filters, segment

exclusions, and frequency rules.

• Ability to identify and flag data discrepancies or campaign mismatches quickly and accurately.

Operational & Process Skills

• Strong attention to detail — ability to follow multi-step SOPs precisely and maintain zero-miss

campaign execution and ability to manage repetitive operational tasks.

• Experience raising and tracking tickets on Jira or similar tools
• Good time management skills to handle approval deadlines, testing windows, and scheduling

timelines simultaneously.

• Proactive, organised and comfortable working in a fast-paced environment.