R
RICE IAS
Campaign Manager
Skills
Data AnalysisLead GenerationGoogle AdsGoogle Analytics
1 month ago
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Important information
Contract type:
Permanent
Location:
Kolkata, West Bengal, India
Work mode:
Onsite
Published on:
22 September 2026
What they need
Role & responsibilities
- Plan and execute Google Ads + Meta Ads campaigns.
- Manage Search, Display, YouTube and Performance Max campaigns.
- Conduct keyword research and audience analysis.
- Create and test multiple ad copies and campaign variations.
- Monitor CPL, conversion rate, ROAS and overall campaign performance.
- Optimise campaigns based on performance data.
- Set up and monitor conversion tracking.
- Analyse landing-page performance and suggest improvements.
- Coordinate with the sales, counselling, website and creative teams.
- Prepare regular campaign performance reports.
Preferred candidate profile
- 24 years of hands-on Google + Meta Ads experience.
- Strong understanding of lead-generation campaigns.
- Knowledge of Google Analytics and conversion tracking.
- Strong analytical and data interpretation skills.
- Experience handling education/EdTech campaigns preferred.
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