Campaign Manager (Digital Acquisition)

Responsibilities

1)       End-to-End Campaign Ownership: Lead full-lifecycle campaign execution from initial concept, timeline planning, and resource allocation to live launch and post-campaign performance evaluation.

2)       Campaign Communication & Messaging Strategy: Craft compelling campaign concepts, key messaging, value propositions, and persuasive copywriting tailored to specific investor segments across financial products (Equities, TFEX, Global).

3)       Product Alignment & Promo Mechanics: Partner with Product Owners and business desks to translate complex financial services into clear, attractive promotion mechanics and customer-centric campaign briefs.

4)       Creative Direction & Asset Production: Oversee creative development (artworks, landing page copy, video briefs) to ensure strong visual hooks, outcome-driven messaging, and strict adherence to corporate Brand CI.

5)       Strategic Media Oversight: Guide campaign media strategy and budget allocation across digital channels (Meta, Google, LINE, TikTok) in coordination with media agencies/internal teams to achieve overall CPA targets.

6)       Workflow Efficiency & Governance: Accelerate campaign Time-to-Market by managing pre-approved T&C matrices and streamlined brief templates to minimize cross-departmental approval loops.

7)       Campaign Performance & Analytics: Track end-to-end conversion funnels and synthesize performance data into actionable post-campaign reports and strategic learnings.

Qualification Requirements

·        3–5+ years leading end-to-end digital acquisition campaigns and messaging strategies for financial or investment products.

·        Proven expertise across core channels (Meta, Google, LINE, TikTok) driving account openings and user activations.

·        Proficient in GA4, Mobile Measurement Partners (AppsFlyer/Adjust), and Report tools (Looker Studio/Power BI).

·        Familiar with CRM automation platforms (HubSpot/Braze) for lead nurturing and user retargeting.

·        Strong creative direction and conversion copywriting skills for ad assets, landing pages, and content.

·        Excellent project management skills to coordinate across Product, Legal/Compliance, IT, and agencies.

·        Data-driven mindset to analyze conversion funnels, execute A/B testing, and deliver campaign learnings.

·        Background in Securities, FinTech, Banking, Wealth Management, or E-Commerce is preferred.