Campaign Manager-Digital Performance

About the Role

We are seeking a sharp, execution-focused Campaign Manager to own day-to-day campaign operations across Google and Meta platforms for multiple real estate projects in the Mumbai Metropolitan Region (MMR). You will report to the AGM – Digital Marketing and be the hands-on engine behind our paid acquisition efforts — building, optimizing, and scaling campaigns that drive qualified leads and site visits across diverse micro-markets.

This role demands deep platform expertise, a data-first mindset, and the ability to juggle multiple campaigns across HNI pockets, Thane, Navi Mumbai, KDMC, Central Mumbai, SoHa, and new launch corridors — each with unique audience dynamics, price points, and competitive landscapes.

Key Responsibilities

1. Campaign Execution & Optimization (Google + Meta)

• Build, launch, and manage high-performance campaigns on Google Ads (Search, PMax, Display, YouTube) and Meta Ads (Lead Gen, Conversion, Advantage+) for 5–10+ active real estate projects across MMR simultaneously.
• Conduct daily campaign monitoring, bid adjustments, budget pacing, and audience refinements to hit CPQL and CPSV targets.
• Implement and troubleshoot Meta Pixel, Conversions API (CAPI), Google Tag Manager, and event tracking to ensure accurate attribution and event match quality.
• Run continuous A/B tests on ad creatives, headlines, CTAs, landing pages, and audience segments to improve CTR, conversion rate, and lead quality.
• Manage negative keywords, placement exclusions, and audience exclusions to protect ad spend efficiency.

2. MMR Micro-Market Campaign Management

• Tailor campaign strategy, messaging, and targeting for each MMR micro-market — understanding local buyer behavior, competition, and inventory positioning.
• Segment campaigns by price classification (₹0–1Cr, ₹1–2Cr, ₹2–3Cr, ₹3–4Cr, ₹4Cr+) and property type (1BHK to luxury/penthouses) to maximize relevance and conversion.
• Coordinate with the creative team to brief location-specific ad creatives, vernacular adaptations, and seasonal/promotional campaign assets.
• Align campaign calendars with project launches, inventory releases, and sales push periods.

3. Data, Reporting & Insights

• Maintain real-time campaign dashboards (Google Sheets / Looker Studio) tracking spend, impressions, clicks, leads, CPQL, CPSV, and lead-to-site-visit conversion rates by project and micro-market.
• Prepare daily/weekly performance reports for the AGM with clear insights on what's working, what's bleeding budget, and recommended actions.
• Flag anomalies (sudden CPC spikes, lead quality drops, tracking issues) proactively and resolve or escalate within 24 hours.
• Collaborate with the CRM and sales teams to close the loop on lead quality feedback and refine campaign targeting accordingly.

4. Budget Pacing & Financial Accountability

• Own monthly budget allocation across assigned projects — ensure optimal pacing to avoid underspend or overspend scenarios.
• Track daily spend vs. plan and reallocate budgets dynamically to top-performing campaigns and micro-markets.
• Maintain a clear record of invoices, platform credits, and agency reconciliation for audit readiness.

5. Collaboration & Process

• Work closely with the AGM to translate high-level strategy into executable campaign plans with clear timelines and deliverables.
• Coordinate with internal/external creative teams for ad asset production, approval, and deployment.
• Document SOPs for campaign builds, naming conventions, tracking setups, and reporting templates to ensure consistency and scalability.
• Stay updated on Google/Meta product releases, beta features, and policy changes — recommend adoption where relevant.

Must-Have Skills & Qualifications

Experience

2–4 years hands-on experience in performance marketing, with at least 1–2 years managing Google Ads and Meta Ads at scale. Real estate exposure is a strong plus.

Google Ads

Strong proficiency in Search, Performance Max, Display, and YouTube campaigns. Comfortable with keyword research, match types, Quality Score optimization, and Smart Bidding strategies.

Meta Ads

Strong proficiency in Facebook/Instagram Lead Gen, Conversion, and Advantage+ campaigns. Hands-on experience with Meta Pixel, CAPI, Custom Audiences, and Lookalike setup.

Analytics

Advanced Excel / Google Sheets skills. Working knowledge of Google Analytics 4, Google Tag Manager, and dashboard tools (Looker Studio / Supermetrics).

MMR Awareness

Familiarity with Mumbai real estate micro-markets, buyer segments, and competitive landscape — or ability to ramp up quickly with guidance from the AGM.

Execution Speed

Ability to manage 5–10+ simultaneous campaigns, prioritize under pressure, and deliver results in a fast-paced, target-driven environment.

Communication

Strong written and verbal communication. Ability to present data clearly, write concise performance summaries, and collaborate across sales, creative, and CRM teams.

Good-to-Have

• Google Ads Certification and/or Meta Blueprint Certification.
• Experience with real estate listing platforms: 99Acres, MagicBricks, Housing.com paid campaigns.
• Basic knowledge of landing page builders (Unbounce, Instapage, WordPress) and CRO principles.
• Familiarity with marketing automation tools (Zapier, Leadsquared, WebEngage).
• Prior experience in a real estate developer, brokerage, or proptech company.
• Understanding of SEO fundamentals and content marketing to support paid campaigns.

What Success Looks Like

Timeline

Key Outcomes

30 Days

Complete handover of all active MMR campaigns; identify and fix 3+ immediate optimization gaps; establish daily reporting rhythm with the AGM.

90 Days

Achieve CPQL reduction of 10–15% across top 5 projects; launch 2+ new project campaigns independently; build reusable campaign templates and SOPs.

12 Months

Operate as the go-to campaign execution lead for all MMR Google + Meta activity; mentor a junior exec; consistently hit monthly lead and spend targets with <5% variance.