Campaign Operations

Key Responsibilities :

1. Campaign Setup & Execution

• Set up and configure e-commerce campaigns in the campaign management/admin system.
• Support setup of campaign mechanics, promotion rules, product selections, campaign periods, and conditions.
• Set up and maintain platform coupons, discount codes, and promotional mechanics.
• Ensure all campaign information is accurately configured according to the approved campaign brief.
• Conduct pre-launch checks and UAT to ensure campaign mechanics work correctly before going live.
• Monitor campaign execution and promptly escalate any operational or technical issues.

2. In-App Visibility & Merchandising

• Coordinate and set up campaign visibility across relevant in-app placements, such as homepage banners, campaign pages, promotional zones, and other visibility modules.
• Ensure campaign content and visibility are launched according to the agreed campaign calendar.
• Coordinate with Content, Graphic Designer, and relevant teams to ensure campaign assets are ready and correctly implemented.

3. Campaign Monitoring & Reporting

• Monitor campaign performance and campaign setup status during campaign periods.
• Track key campaign metrics such as sales, orders, coupon usage, redemption, and traffic.
• Support daily/weekly campaign performance reports and identify basic issues or abnormalities.
• Maintain campaign trackers, setup records, and documentation.

4. Cross-functional Coordination

• Work closely with Campaign Marketing, Commercial, Product, Graphic Designers, and Operations teams to execute campaigns smoothly.
• Follow up on campaign setup requests and ensure tasks are completed within agreed timelines.
• Escalate campaign issues, system errors, or setup discrepancies to the relevant teams.

5. Process Improvement

• Identify recurring operational issues and propose improvements to campaign setup processes.
• Help improve campaign operation workflows, checklists, and documentation.
• Maintain a high level of accuracy and reduce campaign setup errors.

Qualifications :

• Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or related fields.
• 1–2 years of experience in E-commerce, Campaign Operations, Marketplace Operations, or Digital Marketing.
• Hands-on experience with e-commerce campaign setup, promotion setup, coupon setup, or campaign management is highly preferred.
• Familiarity with e-commerce platforms such as Shopee, Lazada, TikTok Shop, LINE, or other marketplace/platform systems is a plus.
• Good understanding of e-commerce campaign mechanics and promotional campaigns.
• Strong attention to detail and ability to work with large amounts of campaign information.
• Good coordination and communication skills.
• Able to manage multiple campaigns and deadlines simultaneously.
• Comfortable working with Excel / Google Sheets; experience with data reporting or dashboards is a plus.
• Proactive, responsible, and willing to learn