Campaign Operations Executive

A client-facing role focused on retention marketing and lifecycle campaign management. The candidate will be responsible for executing and optimizing multi-channel campaigns, managing user journeys, and driving

engagement through data-led strategies.

Key Requirement:

Multi-Channel Campaign Execution

Execute campaigns across push notifications, WhatsApp, email, SMS, in-app, and web

Manage large-scale and automated campaign rollouts

Lifecycle Retention Marketing

Build and manage onboarding, engagement, reactivation, and retention journeys

Optimize user lifecycle to improve engagement and reduce churn

User Segmentation Personalization

Create behavioral cohorts for targeted communication

Deliver personalized user experiences across channels

Campaign Analytics Optimization

Track and analyze campaign performance (CTR, CVR, DAU, churn, etc.)

Use tools like GA4, MoEngage/WebEngage/CleverTap for insights

Continuously optimize campaigns based on data

Gamification Engagement

Execute interactive campaigns (quizzes, polls, predictors, etc.)

Drive user engagement during key events (e.g., live matches)

Loyalty Rewards Operations

Manage loyalty programs, reward mechanics, and fulfillment

Support retention through engagement-led initiatives

Cross-Functional Coordination

Work closely with content, design, and product teams

Manage timelines, trackers, and campaign workflows

Background and Experience:

Must-Have Requirements

2+ years of experience in CRM / lifecycle / retention marketing

Hands-on experience with marketing automation tools (MoEngage, WebEngage, CleverTap, or similar)

Experience in executing campaigns across push, WhatsApp, email, SMS

Strong understanding of lifecycle marketing and user journeys

Analytical mindset with experience in campaign performance tracking

Technical Skills

Experience with GA4 and campaign analytics tools

Understanding of deep-linking and event tracking

Ability to work with dashboards and reporting tools

Good to have

Experience in gamification or engagement-led platforms

Exposure to sports, media, or entertainment ecosystems

Familiarity with loyalty programs and reward systems

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.