Campaign Operations- Paytm

About the Role-

Campaign Setup & Execution
Set up and launch managed service ad campaigns across Paytm ad inventory (primarily scratchcards).
Configure targeting, budgets, bidding, creatives, and flighting based on client briefs.
Ensure accurate tagging, tracking, and attribution setup.

Campaign Monitoring & Optimization
Monitor live campaigns for delivery, pacing, CTR, CVR, ROAS, and CPA.
Perform ongoing optimizations on bids, targeting, creatives, and budgets to maximize performance.
Identify and resolve delivery issues (under-delivery, drop in CTR, tracking gaps).
Translate learnings into repeatable playbooks and SOPs. Reporting & Insights
Prepare daily, weekly, and post-campaign reports for advertisers and internal stakeholders.
Analyze performance trends and convert data into actionable insights and recommendations. Support QBRs and performance reviews with clear narratives and data storytelling.

Client & Internal Collaboration
Act as the operations SPOC for sales, account management, and product teams.
Work closely with Sales to understand client objectives and translate them into executable media plans.
Coordinate with creative, tech, and product teams to resolve issues and improve campaign outcomes. Platform & Process Excellence
Maintain high operational accuracy with zero-defect campaign launches.
Follow standard operating procedures while contributing to process improvements and automation.
Provide feedback on advertiser needs to help evolve Paytm Ads products and tools.

Key Metrics Youll Own
Campaign delivery & pacing accuracy, SLA adherence
CTR, CVR, CPA / ROAS improvement at account and portfolio levels
Client satisfaction & SLA adherence
Error-free campaign launches Required Qualifications
2–6 years of experience in Ad Operations / Campaign Management / Performance Marketing. Hands-on experience with managed service campaigns on ad platforms (e.g., Google Ads, Meta, Amazon Ads, Flipkart Ads, Fintech Ad Platforms) and MMPs (Appsflyer, Adjust etc)
Strong understanding of digital advertising metrics and optimization levers.
Advanced working knowledge of Excel / Google Sheets.
High attention to detail and ability to manage multiple campaigns simultaneously.
Experience working with SMB and Large Advertisers
Knowledge of SQL, dashboards, or BI tools is a plus Skills & Competencies
Analytical and data-driven mindset
Strong execution & problem-solving skills
Clear communication and stakeholder management
Ability to work in fast-paced, high-volume environments
Ownership mindset with customer-first thinking

Why join us?

A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager

Compensation:

If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!