Campaign Planning Analyst, ShopeeFood

About The Team At ShopeeFood, the campaign planner role is responsible for driving the end-to-end planning and execution of monthly campaigns, from recurring commercial campaigns (e.g., double day) to brand-specific initiatives. Working closely with the BD team, graphic designers, and cross-functional stakeholders, you'll secure exposure slots, design campaign mechanics, and manage sentiment to build campaign visibility and awareness, ultimately driving order growth.

Job Description

• Drive the end-to-end planning and execution of monthly campaigns (e.g., double day, brand-specific campaigns), taking ownership of timelines, deliverables, and outcomes
• Design campaign mechanics such as promotion structure, voucher logic, participation rules that balance business goals with buyer appeal
• Coordinate closely with the BD team to align campaign plans with merchant needs, including designing special packages for brand partners
• Work with graphic designers to ensure creative assets are delivered on time and aligned with campaign objectives and branding guidelines
• Secure exposure slots and coordinate with relevant teams to maximize campaign visibility and awareness across platform touchpoints
• Manage cross-functional communication and alignment across BD, marketing, creative, and operations teams to ensure smooth campaign execution
• Monitor campaign sentiment and performance, proactively identifying and resolving issues to protect brand and platform reputation
• Track and interpret campaign performance data to inform planning decisions and continuously improve future campaigns
• Adapt quickly to shifting priorities and timelines, troubleshooting issues as they arise to keep campaigns on track

Requirements

• At least 0-3 years of experience in campaign management, project management, marketing, or a related field
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Strong ownership mentality with the ability to independently drive projects from start to finish
• Excellent communication skills, with experience coordinating across multiple stakeholders
• Strong project management skills, with the ability to juggle multiple campaigns and deadlines simultaneously
• Comfortable interpreting basic performance data to inform decisions
• Strong problem-solving skills and the ability to stay calm and adaptable under pressure
• Detail-oriented, organized, and comfortable working in a fast-paced, dynamic environment