Campaign Strategist

To strengthen the planning and execution of integrated marketing initiatives, we are opening an opportunity for a Campaign Strategist who will be responsible for Campaign Strategy (Integrated Strategy & Execution).

Requirements:

Must-have

1. Minimal 1–2+ years in campaign strategy/planning (brand or agency).
2. Strong strategic structuring: insight → strategy → execution plan → measurement.
3. Excellent deck building and storytelling.
4. Strong cross-team coordination and documentation skills.

Nice-to-have

1. Experience with integrated campaigns (digital + offline activation/community/event).
2. Data/measurement literacy (GA4 basics, attribution awareness).
3. Creative sensibility grounded in KPIs.

Job Descriptions:
1) Insight & Strategic Planning

• Translate briefs into strategy: objectives, problem statement, audience, key message, proposition.
• Build campaign frameworks (funnel, channel mix, budget logic, KPI measurement plan).
• Use available data (past performance, market signals, competitor patterns) to sharpen insights.

2) Concept Development & Creative Direction

• Develop big idea and channel-specific executions (content, paid, activation, community, offline-to-online).
• Create strong creative briefs: tone, RTB, mandatory messages, storytelling direction, format guidance.

3) Deck & Proposal Development

• Produce client-ready decks: background, insights, strategy, channel plan, creative direction, timeline, KPIs, budget ranges.
• Ensure narrative flow, clarity, and persuasive copywriting.

4) Execution Orchestration

• Act as the cross-functional conductor: Creative, Ops, Tech/Data, Finance/Legal, AE/BD.
• Maintain timeline and QC from kickoff to reporting.
• Align outputs with brand narrative and campaign goals.

5) Performance Review & Learning

• Review performance reporting and translate into strategic actions (not just numbers).
• Build post-campaign evaluation, learning logs, and repeatable playbooks/templates.

Focus: campaign strategy from insight to execution, big idea development, channel planning, KPI framework, and client-ready deck creation; also leading cross-team orchestration to ensure delivery and measurable impact.

Tools: Google Slides/PowerPoint, Google Sheets/Excel, Docs/Notion, basic paid media literacy to brief/align teams, Figma (optional).