Car Sales Manager

Full Job Description – Car Sales Manager

Job Summary:

The Car Sales Manager will be responsible for managing the dealership sales team, achieving monthly vehicle sales targets, improving lead conversion, monitoring daily sales activities, and ensuring a high standard of customer experience.

The role requires strong leadership, automobile sales experience, disciplined follow-up, and the ability to drive the sales team toward enquiry, test-drive, booking, and retail targets.

Key Responsibilities:

• Manage, guide, and supervise the dealership sales team.
• Achieve monthly vehicle sales, booking, retail, and revenue targets.
• Allocate walk-in, digital, telephone, OEM, and referral leads among Sales Consultants.
• Monitor daily enquiry handling, follow-ups, test drives, bookings, and deliveries.
• Conduct daily sales meetings and review individual Sales Consultant performance.
• Ensure timely and proper follow-up of all open leads and enquiries.
• Improve enquiry-to-test-drive, test-drive-to-booking, and booking-to-retail conversion ratios.
• Support Sales Consultants in negotiation and closing difficult or high-value customers.
• Ensure customers are properly informed about vehicle features, variants, pricing, offers, finance, insurance, exchange, accessories, and extended warranty.
• Coordinate with Finance, Insurance, Accounts, Registration, Stock, and Delivery teams to ensure smooth vehicle deliveries.
• Monitor vehicle stock and help plan stock requirements based on market demand and pending customer orders.
• Ensure timely invoicing, registration documentation, payment collection, and delivery preparation.
• Maintain accurate enquiry, booking, retail, and customer data in CRM/DMS.
• Monitor ageing enquiries and ensure proper closure or follow-up.
• Develop local sales opportunities through corporate visits, references, events, camps, market activities, and local networking.
• Build relationships with corporate customers, institutions, fleet buyers, and other potential business sources.
• Monitor competitor products, pricing, offers, discounts, and market activity.
• Train and coach Sales Consultants on product knowledge, sales processes, customer handling, negotiation, and closing techniques.
• Identify performance gaps within the sales team and take corrective action.
• Assist in recruitment, onboarding, and development of Sales Consultants when required.
• Ensure showroom discipline, customer handling standards, and sales process compliance.
• Coordinate with OEM representatives regarding targets, schemes, reporting, stock, and sales performance.
• Ensure achievement of dealership and OEM sales-related KPIs.
• Maintain strong customer relationships to generate repeat business and referrals.

Required Qualifications & Experience:

• Minimum 3–6 years of experience in automobile sales preferred.
• Prior experience as a Sales Manager, Team Leader, Senior Sales Consultant, or similar supervisory role in an automobile dealership preferred.
• Candidates with proven automobile sales performance and team-handling capability may also apply.
• Graduate preferred.

Required Skills:

• Strong leadership and team-management skills.
• Excellent communication, negotiation, and closing ability.
• Strong understanding of automobile dealership sales processes.
• Ability to manage targets and drive team performance.
• Strong customer-handling and problem-solving skills.
• Good knowledge of automobile finance, insurance, exchange, registration, and vehicle documentation.
• Ability to analyse leads, conversions, and individual Sales Consultant performance.
• Comfortable using CRM/DMS, Excel, and basic computer applications.
• Good understanding of the local automobile market and competition.
• Target-oriented, disciplined, and self-motivated.
• Valid driving licence preferred.

Key Performance Indicators (KPIs):

• Monthly vehicle retail achievement.
• Booking and sales target achievement.
• Enquiry-to-test-drive conversion.
• Enquiry-to-booking conversion.
• Test-drive-to-booking conversion.
• Booking-to-delivery conversion.
• Lead follow-up and ageing enquiry performance.
• Individual Sales Consultant productivity.
• Team target achievement.
• Finance and insurance penetration.
• Customer satisfaction and referrals.
• CRM/DMS data accuracy and sales process compliance.

Work Location:

Ludhiana, Punjab – In Person

Job Type:

Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Experience:

• Dealership: 3 years (Required)

Work Location: In person