Catalog Content Specialist

1- Create Course/Landing Page Content (Copywriting & Presentation)

• Develop course titles, descriptions, learning outcomes, highlights, and instructor bios.
• Translate instructional or technical information into clear, learner-friendly messaging.
• Ensure course pages clearly communicate value and match the brand tone.
• Optimize course pages for discoverability and user engagement.
• Catalog Structure & Metadata
• Define and maintain the categorization and tagging structure of courses.
• Ensure consistent formatting, naming conventions, and classification standards.
• Update metadata (levels, topics, duration, prerequisites) as needed.
• Quality Control
• Review course content after Education Team uploads it.
• Conduct catalog audits to identify outdated, duplicate, or incorrect entries.
• Check course page experience post-upload (links, thumbnails, navigation).
• Provide feedback to Education Team on corrections or required improvements.
• Coordination With Education Team
• Share structured course page content and catalog requirements for uploading.
• Track upload status and ensure timelines are met.
• Align on workflow, naming standards, and versioning procedures.
• Cross-Department Collaboration
• Work with Instructors / Content Providers to collect accurate course data.
• Coordinate with Product/Learning Experience teams to design course flow logic.
• Support Marketing with key selling points and course highlights when needed.

Qualifications & Requirements Bachelor’s degree in Marketing, Communications, Business Administration, Education, or a related field.

Proven experience in copywriting, content creation, or content management.

Strong writing, editing, and content structuring skills.

Excellent attention to detail and accuracy.

Familiarity with LMS/CMS platforms and course catalog management.

Ability to translate technical or instructional information into clear, learner-friendly content.

Strong organizational, documentation, and coordination skills.

Excellent communication and cross-functional collaboration skills.