Category Analyst

Category Executive - Kiddylicious

Lotus Natural Foods, the healthy snacking division of Lotus Bakeries and a portfolio of 5 incredible brands; BEAR, TREK, nakd. Kiddylicious and Peter’s Yard, all having their own distinct proposition and role within our business.

We have great ambitions for all our brands, ensuring that as a business we deliver sustainable growth over the long-term. We believe that taste and quality are 100% of what underpins us as brand leaders within our categories, and what pulls us apart from our competitors. All of our brands started right here in the UK, as the first market for distribution, but over the years we can now be found across the globe, our ranges have got bigger, along with us as a business.

To date we have achieved so much, but there is still plenty of room to grow further and that means we need more brilliant people, those that share an ambition for making a difference and want to join us in delivering the next chapter of growth. Fancy getting involved, then read on…

About the Role

Are you a passionate Category Executive who wants a chance to develop a career in a fast growing business?

This is a great opportunity for someone who is maybe starting their category career, or is in a analytical role currently, who wants to develop their career in the Category Management function.

You’ll be an analytical engine of the business, responsible for transforming data into clear, actionable insight that drives commercial and marketing decisions. This role is deeply embedded in internal reporting, Excel‑based analysis, and the development of tools and processes that elevate category understanding across the organisation.

You will own the numbers, the narrative, and the reporting infrastructure that enables teams to make smarter, faster decisions.

You’ll work closely with Commercial Managers for customer sell ins, and fuel the discussions through your analysis and tool development.

Key responsibilities:

1. Internal Category Reporting & Insight Leadership

• Own monthly category reporting, ensuring accuracy, clarity, and timely delivery to internal/external stakeholders.
• Lead deep‑dive analysis across range, distribution, pricing, promotions, events, and NPD/EPD performance.
• Act as the internal category expert, providing a consistent, insight‑driven point of view that shapes commercial and marketing strategy.

2. Excel‑Driven Analysis & Decision Support

• Develop and maintain complex Excel tools that sit behind reporting suites, with the ability to edit, optimise, and build new tools from scratch.
• Translate raw data into clear, actionable insights that influence decision‑making across commercial, marketing, and supply teams.
• Ensure data integrity and continuously improve analytical processes to enhance speed and accuracy.
• Refresh and evolve monthly reporting packs, dashboards, and templates to ensure they remain best‑in‑class.
• Champion a culture of insight by ensuring reporting is not just produced, but understood, adopted, and actioned across the organisation.

3. Customer Collaboration

• Support customer‑facing conversations with our tactical accounts where deep category insight is required.
• Maintain a strong understanding of customer performance, enabling your customers to have the clarity to make category lead decisions.

Reporting into

Head of Category

About You

Alongside living our TOP values, we are looking for someone who:

• Experienced at data analysis – not just churning the numbers but telling the story behind them too. We want someone who is a data wizard and whilst not knowing the answer will know how to get to it
• Excellent communication skills i.e. good on your feet, and delivers with passion
• Ability to build and develop great relationships
• Outcome focused, results driven
• Able to prioritise quickly in a fast moving, entrepreneurial environment
• Happy to roll sleeves up and get stuck in – this is a small team and we need people who are happy to do everything from churning the data to developing the best way to do things to set ourselves up for future growth

Other essential requirements for this Category Executive role:

• Right-To-Work within the UK (without sponsorship)
• Minimum Education to Bachelors Degree level
• Strong Excel skills i.e. formulas, Power BI competency and Pivot table charting etc
• Previous experience of working in FMCG is preferred but not essential
• Category Management or Insights agency side a plus
• Experience using data providers like Nielsen, iRi, Kantar, Dunnhumby or Sainsburys insights platform a plus

Please note this role is a full-time position at our beautiful offices in St Albans, with four days a week spent on-site. Please only proceed if this works for you.