Category and Channel Sr Associate

This position will be part of Evermos, supporting the General Trade (GT) business.

The role works closely with Sales, Trade Promotion, Product Development, Supply Chain, and Distributor Partners to monitor category performance, identify growth opportunities, manage product portfolios, and translate commercial strategies into measurable business outcomes.

Key Responsibilities

• Execute channel and assortment strategies across several Tier's principal brands.
• Monitor SKU performance and recommend assortment optimization, including new listings, portfolio expansion, SKU rationalization, and discontinuation of underperforming products.
• Support portfolio planning to drive channel growth, profitability, and market relevance.
• Analyze pricing structures, margin performance, and profitability by SKU, principal, and channel.
• Monitor CBP, DBP, trade margin, and contribution trends to identify improvement opportunities.
• Provide channel insights, priority SKU recommendations, and promotional opportunities to support planning and evaluate promotional effectiveness.
• Identify portfolio gaps, emerging market opportunities, and customer needs to support NPL/NPD prioritization and new product launches.
• Coordinate with Supply teams to ensure product availability, replenishment readiness, and launch execution.
• Monitor inventory risks and collaborate with relevant teams on sourcing, cost management, packaging, and margin protection.
• Develop channel performance reports and dashboards, tracking sales contribution, margins, sell-through rates, listing progress, and channel productivity.
• Generate actionable insights and recommendations to support commercial decision-making.

Requirements

• Bachelor’s degree in Business, Marketing, Management, Economics, Supply Chain, or a related field.
• Minimum 3–5 years of experience in Channel Management, Trade Marketing, Commercial Excellence, Business Development, or Sales Planning within FMCG, Consumer Goods, Distribution, or Retail.
• Strong analytical skills and experience in sales, margin, and portfolio performance analysis.
• Good understanding of channel management, assortment planning, pricing strategy, and commercial execution.
• Experience collaborating with cross-functional teams and multiple stakeholders.
• Proficiency in Microsoft Excel, Google Sheets, and business reporting tools.
• Strong communication, problem-solving, and presentation skills.
• Ability to manage multiple priorities independently in a fast-paced environment.